TRANSITIONS OPTICAL PARTNERS WITH YOUNGER OPTICS
TO REVEAL THE GLARING TRUTH ABOUT HEALTHY VISION

Tour to Reach Eyecare Professionals in 11 Cities Beginning April 20
PINELLAS PARK, Fla., April 6, 2004 – As part of its ongoing commitment to healthy vision education, Transitions Optical, Inc. is teaming with Younger Optics to present an 11-city tour for eyecare professionals throughout the United States that will highlight opportunities for providing healthy vision to patients while building a healthy practice.

The national “Glaring Truth Tour,” which kicks off on April 20 in Long Beach, Calif., and ends on May 26 in San Diego, will begin with dinner and registration, followed by two, one-hour, ABO-accredited seminars that explore important topics related to glare protection and other eye health issues:

o “Achieving Healthy Vision,” presented by Transitions Optical. Highlights visual acuity, visual comfort and long-term vision protection as important components of healthy vision.
o “Selling Two Pairs of Eyewear,” presented by Younger Optics. Explores the opportunity in polarized sunwear as a vital link in achieving total healthy vision and a healthy business.

“At Transitions Optical, we believe it is no longer enough to just correct vision,” said Susie Cashion, national account executive, lens manufacturers, Transitions. “Part of our mission is to build awareness of the need for healthy vision. We’re pleased to partner with Younger to bring information to eyecare professionals to aid them in educating patients about important eye health issues, such as the need for UV blockage and glare protection.”

The presentation will explore the different types of glare and the best eyewear solutions to address each.

“Glare is an important topic, but it’s often misunderstood, even in our own industry,” said David Rips, owner, Younger Optics. “We’re excited to partner with Transitions to bring this topic to the forefront while offering eyecare professionals tools to educate their patients and build their businesses.”

As a special feature during each tour stop, Younger will provide each professional with a complimentary voucher for a trial pair of NuPolar® polarized lenses and a chance to win exciting prizes. Younger will also provide one attendee per practice with a NuPolar Glare Demonstrator.

For more information and to RSVP, eyecare professionals should call Transitions Optical Customer Service at (800) 848-1506, ext. 7448 or ext. 7461.

Locations

The Glaring Truth Tour will travel to the following markets:
o April 20 – Long Beach, Calif.
o April 21 – Burlingame, Calif.
o April 22 – Seattle
o April 27 – Atlanta
o April 28 – Fort Lauderdale, Fla.
o April 29 – Dallas
o May 6 – Natick, Mass.
o May 18 – Minneapolis.
o May 19 – Kansas City, Mo.
o May 20 – Indianapolis
o May 26 – San Diego