FINAL GRAND PRIZE WINNERS NAMED IN TRANSITIONS
OPTICAL PRESENT & EARN EVERY DAY PROGRAM

Promotion Offered More Than 15,000 Prizes to Consumers, Eyecare Professionals
and Transitions Platinum Elite STAR Lab Representatives Throughout the Year
PINELLAS PARK, Fla., March 5, 2004 – Transitions Optical, Inc. has named winners from the fourth and final grand prize drawing of the Transitions Optical Present & Earn Every Day Program. Winners include consumer Margie Rickard from Madisonville, Ky.; Emily Brown Taylor, O.D. from Brown & Taylor Optometrics in Madisonville, Ky.; and Transitions Platinum Elite STAR Lab trainer Rita Jones from Essilor Laboratories of America in Dallas.

The Transitions Optical Present & Earn Every Day Program rewarded eyecare professionals for discussing the need for UV and glare protection for the eyes with patients and why Transitions® Lenses are the best choice in everyday lenses. A total of more than 15,000 prizes were awarded throughout the year and each of the grand prize winners won a $2,000 American Express “Your Choice” cash card.

“The Present & Earn Every Day Program gives our practice yet another means to educate patients about the eye health benefits of Transitions Lenses,” said Emily Brown Taylor, O.D. and owner, Brown & Taylor Optometrics. “We won several prizes throughout the program and were really surprised and excited to learn that we were one of the grand prize winners.”

Each time an eyecare professional presented Transitions Lenses to a patient, he or she – along with the patient and Transitions Platinum Elite STAR Lab representative – were eligible to win. All three were entered together into biweekly drawings for $25 and $50 cash cards and photochromic T-shirts.

“The Present & Earn Every Day program created interest among both customers and eyecare professionals because they learned a great deal about the benefits of Transitions,” said Rita Jones, sales consultant, Essilor Laboratories of America. “The program was well received since it allowed both groups a chance to win cash prizes.”

For more information about the Transitions Present & Earn Every Day Program or about the new 2004 Transitions Healthy Change Sweepstakes, contact your Transitions Solutions Team representative, Transitions Platinum Elite STAR Lab representative or Transitions Optical Customer Service at (800) 848-1506.