Zeiss Introduces New Promotion for Gradal® Individual
Zeiss spring promotion rewards its Experts with popular Zeiss binoculars
CHESTER, Va., February 27, 2004 – Carl Zeiss Optical, Inc., today announces a two-month dispensing promotion, Spring Into Victory with Zeiss Gradal® Individual. This promotion, available to all Zeiss Certified Vision Experts, will run from March 1 - April 30. The Zeiss Expert to dispense the most Gradal Individual/Gradal Short i lenses during this timeframe, will win a pair of Zeiss Victory 10x40 binoculars (MSRP $1200).

The Zeiss Victory 10x40, classified as a multitasking binocular, is fully sealed, nitrogen-pured, and completely weather and waterproof. It is the first binocular of its type to benefit from the advanced light transmission properties of Abbe-Koenig prisms. The Victory is an outstanding twilight performer and functions at a very high level of efficiency and practicality. It measures approximately 6.3 inches tall and 4.8 inches wide. The Victory close focuses to 8.5 feet and features a 330-foot field of view at 1000 yards.

Experts are asked to mail copies of their Zeiss Gradal Individual/Gradal Short i invoices to Zeiss, postmarked by May 29. The winner will be notified by a Zeiss territory manager during the first week of June.

All invoice copies must be mailed to:
Carl Zeiss Optical, Inc.
Spring into Victory with Gradal Individual Promotion
13017 North Kingston Avenue
Chester, VA 23826

The personal approach of Gradal Individual and Short i , based on the popular Gradal Top design, considers not only the prescription for the computation of the lens' freeform surface but takes it one step further by considering the anatomy of the individual patient as well. Zeiss Gradal Individual progressives eliminate the need for standard base curve technology. Instead, a new complex optical design software technology and state-of-the-art CNC tri-axial freeform diamond surfacing are combined to generate totally custom-designed lenses for the patient.

The Expert Vision System is a quality assurance certification program designed to simply communicate the superior value of products by Carl Zeiss. It is a closed loop process based on maintaining the highest quality standards from Zeiss to the Zeiss partner lab, to the Zeiss Certified Vision Expert practice and ultimately to the patient.

Zeiss Certified Vision Experts are enrolled in the Expert Dividends Reward Program. The program allows Experts to earn Dividend Rewards for dispensing any lens from the Zeiss Gradal® family. Experts can then redeem their Dividend Rewards for official Zeiss merchandise, Humphrey/Carl Zeiss Meditec instruments, Zeiss Low Vision devices from Vision Advantage Inc., equipment from partner labs, Zeiss binoculars, co-op advertising and American Express Gift Cheques.