Transitions Gives Away $7500 in Healthy Change Sweepstakes

[Newsroom]

[bc]$7,500 GIVEN AWAY DURING LAUNCH OF TRANSITIONS HEALTHY
CHANGE SWEEPSTAKES FOCUSING ON EYE HEALTH EDUCATION[/bc]
PINELLAS PARK, Fla., Feb. 9, 2004 – David Alajandro Montfort, coordinador general, Revista Imagen Optica, Mexico City, Mexico, won $5,000 and became the first to “win big” with the Transitions Healthy Change Sweepstakes during the launch of the national promotion at Transitions Academy ’04. Montfort and five other contestants competed on stage with six giant “scratch-off” cards. Runners up who won prizes of $250 to $1,000 included:

o Don Hampton, lab manager, Diversified Ophthalmics, Inc., Cincinnati, Ohio
o Todd Hasselius, account representative, Shamir Insight, Inc., San Diego, Calif.
o Ana Lorena Sosa de Phillips, gerente de compras, Optica Sosa y Arango, Panama City, Panama
o Neal Tucker, purchasing manager, Essilor Laboratories of America, Carrollton, Texas
o Raul Villanueva, gerente de operaciones, Desarrollo Optico del Sureste SA de CV, Merida, Mexico

The Transitions Healthy Change Sweepstakes, which begins Feb. 1 and ends Sept. 30, will encourage eyecare professionals to educate their patients on why Transitions® Lenses are a healthy choice for everyday lenses. The program includes six grand prize drawings for $25,000 each, seven special prize drawings and an estimated 6,500 instant win prizes. Other prizes include free Transitions Lenses upgrades and pre-paid American Express cards.

To enroll in the program, eyecare professionals should call Transitions Optical Customer Service at (800) 848-1506, a Transitions Solutions Team member, their Platinum Elite STAR Lab representative or their lens caster.

[hcjilson]

beaten you to the punch??

25 thousand is indeed "healthy change" can you tell us anymore about it??

tx harry

[Jim Schafer]

Hi Harry,

Marketing constantly has me on the ropes!...but they are a great group to work with....can't complain a bit about them.

Yes $25k is a lot of nickels...some kind of healthy change!

Here is the scoop on getting started with the Transitions®Lens Healthy Change Sweepstakes.

Step 1: Enroll in the Promotion.
To enroll in the sweepstakes promotion, simply call one of the following asap...clock started February 1 and ends September 30th.

Your Platinum Elite STAR Lab representative.

Your Lens Manufacturer of choice

Transitions Optical Customer Service (800.848.1506)

Transitions Optical Solutions Team Member.

Step 2: Get Smart!

Participation in the Transitions Healthy Change Sweepstakes promotion requires the completion of Transitions specified education component (eliglble for CE credits where applicable).
There are two ways to get your training:

a: When you enroll in the promotion, ask to schedule a personal education session for you and your practice.

b. Or take the Transitions Optical self administered education course found in the March 2004 issue of Review of Optometry.

Step 3: Use Your Sweepstakes Kit and start winning!

Once enrolled and education requirements are completed, Transitions will immediately send out your Sweepstakes kit which contains

easy to follow instruction guide.

Participation Authorization card

8½" X 11" point of sale counter card

200 official Scratch 'n Win Sweepstakes Entry Forms

UV Demonstrator Insert Sheet. (fits in the plexi glass fixture our uv demo unit sits in)

ok.........short story
ECP's should enroll very soon because we will be sending patients your way. Throughout 2004 your traffic will pick up because of awareness from our heavy wave of Transitions commercials (starting February 23rd) and full color multi page consumer magazine inserts promoting the Transitions Healthy Change Sweepstakes.

ECP's and patients (any consumer over 18) are eligible for $25K Grand Prizes, Special Prizes of AMEX $100 and $50 Gift Cards and Instant Prizes of $25 and $10 AMEX gift cards

How is this for a promotion to bring in spring??

regards to all,
Jim

[hcjilson]

None of the labs I use are "Elite"but the rep put me into the voice mail of whomever has this territory-she is out till next week but I left my name and number- I'll let you know what happens.

hj

[jkingqm]

Here is the scoop on getting started with the Transitions®Lens Healthy Change Sweepstakes.... [snip]

regards to all,
Jim

As a consumer I have to vent. A friend told me about this sweepstakes, so, needing new glasses anyway I decided to check it out. My friend thought I had to go to Sears Optical, so I found the nearest Sears Optical I could find, 100 miles away at the Fayetteville, Ark. mall.

I called before I left to make sure they were partipating in the sweepstakes and that they had game pieces/official entry forms. The guy I spoke to said he did so I drove 100 miles to get there. I asked what time he closed because I said I would like to come pick one up.

When I got there and said I was interested in a game piece/official entry form for the "Transitions®Lens Healthy Change Sweepstakes", the guy told me it was only for people who complete a purchase of eyeglasses. I asked him if you _had_ to buy something to enter and he said, "Yes, after you buy eyeglasses they give a form that we give to you."

I asked him if he any copy of the offical rules I could look at because I understood that no purchase was necessary, but that I only heard about this promotion from a friend so I wasn't sure. He laughed at me and said "We aren't going to give those forms out to just anybody!".

At that point I wasn't interested in purchasing any eyeglasses from this fellow so I turned around and drove 100 miles back home.

An alienated potential customer,

John C. King
Adair, OK
jkingqm@tds.net

P.S. After just getting back I looked online some more and found the Transitions customer information number. Unfortunately I could find no official rules for the sweepstakes on the http://www.transitions.com website. I called to find out if the guy was correct, that you had to buy eyeglasses to enter the sweepstakes. The woman was very nice and very helpful, although I was offended she told me twice I was crazy for driving so far. An apology would have been nice.

Now that I understand there is a participating dealer in the town I work and that I don't have to purchase anything, I'm still thinking about getting an entry form. Not sure though because I'm kinda burnt out on this promotion. Will probably purchase from Lenscrafter's again.