JORGENSON OPTICAL BETS ON A WINNING EVENT TO CELEBRATE PARTNERSHIP
Customers Are Rewarded for Exceeding Goals in Building Their Businesses With Transitions® Lenses
PINELLAS PARK, Fla., Dec. 9, 2003 – Jorgenson Optical Supply, Tacoma, Wash., recently held a “Night at the Races” for eyecare professionals who met their sales goals for Transitions® Lenses following a recent promotion. The 210 qualified participants were treated to an evening at Emerald Downs racetrack in Auburn, Wash., where they enjoyed complimentary food and funds for betting on Thoroughbred horse racing.

“Events like these, which recognize excellence in dispensing premium products, create ‘win-win-win’ situations,” said Lu Lu White, account specialist, Jorgenson. “Jorgenson enjoys the positive relationships created by recognizing our accounts. Our customers enjoy a time for the entire office to celebrate their accomplishments, and their patients enjoy the benefits of higher-value products.”

Jorgenson worked with Transitions Optical to structure the promotion and organize the recognition event. “The strong support we consistently receive from a partner like Transitions is critical to helping us in turn support our customers,” said White. In addition to aligning with the right partners, White added that key to Jorgenson’s success is ensuring that its customers have
the best premium products to build their businesses and provide the best eyecare solutions for their patients.
The continued success of these strategies is clear from Jorgenson’s strong premium product sales.