[bc]JOHNSON & JOHNSON VISION CARE INTRODUCES DEFINITY™ PROGRESSIVE LENSES TO NATIONAL AUDIENCE AT VISION EXPO WEST[/bc]
ROANOKE, Va. (Oct. 28, 2003) – The debut of DEFINITY™ Lenses from The Spectacle Lens Group of Johnson & Johnson Vision Care, Inc. to a national audience at Vision Expo West gave scores of eye care professionals from across the United States a first-hand look at the breakthrough progressive lens technology that’s changing the way presbyopes see the world. Now available nationwide, DEFINITY™ Lenses offer the least amount of unwanted astigmatism and the widest intermediate zone of any progressive lens on the market.†

“We had the chance to hear success stories from eye care professionals already dispensing DEFINITY™ Lenses while introducing others to the product features and benefits, the breakthrough technology and wealth of dispensing support,” said Sandra Lawrence, vice president, sales and marketing, The Spectacle Lens Group, Johnson & Johnson Vision Care, Inc. “Booth visitors were delighted to learn about this breakthrough progressive lens and to have the opportunity to open an account on the spot so they can begin offering DEFINITY™ Lenses to their presbyopic patients.”
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†Based on overall results from measurements across a range of plano/add powers (+1.00D to +3.00D).

DEFINITY, DUAL ADD and GEMCOAT are trademarks of Johnson & Johnson Vision Care, Inc.