ESSILOR TAKES EYE CARE PROFESSIONALS ON VERSATILE SKILLS TRAINING JOURNEY
TWO NEWEST TRAINING PROGRAMS FOCUS ON CRIZAL®
Vision Expo West, Las Vegas - (September 19, 2003) – Building upon the growth and success of anti-reflective (AR) lenses, Essilor of America, Inc. has introduced ‘Clear Frontiers’ and ‘Knowledge Quest’, two new training programs focusing on Crizal® anti-reflective lenses. These two programs take different approaches to accommodate the various time and skill needs of every eye care professional (ECP).

‘Clear Frontiers’ is an in-depth training program at selected eye care professional offices. The training includes an industry overview, Crizal product education, demonstration techniques and hands-on training. The principle module is the Crizal® differentiation module that shows Crizal’s integrated AR process - the key difference between Crizal and other AR brands. In addition, there are six modules that cover all aspects of the dispensing process.

All involved in an eye care practice can benefit from “Knowledge Quest,” an online training program that takes trainees on a journey through “Cleartopia,” the land of Crizal. It is self-paced and accessible at any time. ECPs can get product knowledge, selling skills, demonstration skills and even learn how to overcome objections by visiting exciting places like “Technology Trail,” “Presentation Palace,” “Valley of Lost Reflections,” and “Gold Mine.” This training tool is available at www.crizalpro.com under “training and staff development” in the tools section.

“Eye care professionals not only need the best possible products available to them but also thorough product training and presentation skills for the practice. With‘Clear Frontiers’ and ‘Knowledge Quest’ we are training ECPs on the many benefits of Crizal®, the world’s most prescribed anti-reflective lens, in two formats sure to meet the different needs of ECPs,” said Kurt Matsumoto, vice president of marketing for Essilor of America. “‘Clear Frontiers’ is designed for comprehensive in-office training and customized to the specific ECP practice. ‘Knowledge Quest’ is a convenient and fun online program that ECPs can do on their own time to freshen up on Crizal® and the AR market.”

ECPs interested in learning more about ‘Clear Frontiers’ should contact their local Essilor brand sales consultant or lab sales consultant or call 1 800 Essilor ext. 7195 where contact assistance can be provided. “Knowledge Quest” is available online at www.crizalpro.com .

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Varilux®, Airwear® and Crizal® are registered trademarks of Essilor International, S.A.