FrameTrader Launches Industry’s First Optical Exchange for
Retailers, Opticians and Manufacturers

Premier Optical Industry Business Application Service Provider Launches
Web-based Exchange to Revolutionize Industry
Chicago, August 13, 2003 – FrameTrader, the emerging leader in cost-effective, quality-assured custom web-based software for the optical industry, today announced that it has developed and launched a web-based exchange platform for the retail optical industry.

The FrameTrader Exchange is a common database accessed only by certified retailers, optometrists and manufacturers. Verified users have access to thousands of hard to find, discontinued or overstocked optical frames and sunglasses from other retailers, suppliers and manufacturers across the country. With a computer and Internet connection, registered users can view, select, compare and order frames from thousands of other users – retailers, opticians and manufacturers - all from one centralized location.

“The launch of this application marks the first of many innovations that are currently in development at FrameTrader,” said Chris Foreit, chief executive officer for FrameTrader. “We are looking forward to providing every business in the optical industry with essential tools that are simple and easy to use that surpasses our customers’ expectations and ultimately increases their sales and reduces their costs.”

By providing a common and secure environment that is simple and easy to use, registered users ensure they can locate an out-of-stock frame that the manufacturer no longer provides by searching from items listed by thousands of other users in the database. Users can also list their own items such as excess inventory to increase sales. Additional features include Live Online Support, a global Messageboard, and several advanced features for small to medium size businesses.

“FrameTrader is revolutionizing the retail optical industry with the FrameTrader Exchange web-based application,” commented Scott Wood, National Director of Sales for FrameTrader. “by creating a powerful and secure trading environment for our users, FrameTrader is focused on making business in the optical industry simpler, easier and more effective for retailers, opticians and manufacturers.”

About FrameTrader
FrameTrader, www.frametrader.com, provides online applications and software for the retail optical industry. Founded by optical professionals with years of extensive industry experience, FrameTrader recognized the needs for specific applications and services among optical retailers, manufacturers, distributors and opticians. By employing best-of-breed technology, FrameTrader is setting the standard for software solutions in the optical industry.