ESSILOR AND TRANSITIONS OPTICAL ARE MATCHING THINGS UP THIS FALL FOR ECPS
“Mix ‘n Match” Promotion rewards for purchases of Varilux® Transitions® Lenses and Varilux® Transitions® Lenses with Crizal®
DALLAS - (August 11, 2003) – Eye care professionals (ECPs) can match up top industry brands with the newest easy to implement and rewarding promotion from Essilor of America and Transitions Optical, Inc. From August 1 through October 31, ECPs will receive an orange sticker for every pair of Varilux® Transitions® lenses ordered and an additional green sticker for every pair of Varilux® Transitions® Crizal® lenses ordered. When a game card is affixed with 20 stickers, it can be redeemed for a $50 gift certificate to national retail chains Home Depot, Bed, Bath & Beyond, Best Buy or Pier 1 Imports. Each redeemed game card will be automatically entered into a monthly grand prize drawing for $5,000. There are a total of three $5,000 grand prizes.

“This program is the perfect complement to the advertising campaigns for Transitions® lenses and Essilor’s Varilux® and Crizal® lenses which are designed to drive consumers to ECP offices requesting the products. The ‘Mix ‘n Match’ promotion encourages ECPs to add together the industry’s consumer power brands for the ultimate product offering to presbyopes. Combining Transitions’ leading edge proprietary photochromic technology with the advanced technology of Varilux® progressive lenses and Crizal® anti-reflective lenses is the ultimate combination for exceptional patient satisfaction,” said Kurt Matsumoto, vice president of marketing at Essilor of America.

ECPs can obtain their game cards, prize descriptions and contest rules through their local brand sales consultant or by calling 1 800 Essilor, ext 7195 for contact information. All game cards must be redeemed by November 30, 2003 to obtain prizes.

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Varilux®, Airwear® and Crizal® are registered trademarks of Essilor International, S.A.
Transitions® is a registered trademark of Transitions Optical, Inc.