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Thread: WWW.checkbook.org

  1. #1
    Bad address email on file Mikef's Avatar
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    WWW.checkbook.org

    I was in one of my customers today and a women had this book with her that rated many optical shops as well as many other stores and products in the area.

    I went to the Web site and it is only in a few parts of the country right now.

    What I found interesting was they rated about 35 Optical in MA and the Independents averaged about 80 to 100% satistfied. And the Chains 35 to 55%

    $25 bucks to join

    Has anyone else seen this before.

    P.S. My customer has a 94% rating and they had no idea what this book was!

  2. #2
    Bad address email on file
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    Isn't this what Consumer Reports does, except you, the consumer, have to "join" to find out the ratings?

    I think it's a money-maker for this outfit more than anything else.

    Some questions come to mind:
    Ratings by who? (How qualified are they to be rating anybody?)
    Ratings based on what criteria?
    Are the criteria valid?
    Are the places re-evaluated periodically?
    Do the places being rated know they've been rated and the results?

    I could go on, but you get the idea.

  3. #3
    Bad address email on file Mikef's Avatar
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    Paw

    The ratings are done buy anyone that joins.

  4. #4
    Master OptiBoarder OptiBoard Gold Supporter Judy Canty's Avatar
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    Actually, you don't join. You subscribe to the publication much like you subscribe to Consumer Reports. It's a similar publication, but produced at the local level. The last time the Washington Checkbook rated opticians was about 6 or 7 years ago and I still have new customers coming to my store using it as a reference. The ratings are solicited from and submitted by subscribers. The Checkbook is taken pretty seriously by many of us independents around here.

  5. #5
    OptiBoard Professional fletch's Avatar
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    I'm going to sign up! I will let you know if it is good or bad! $25 Bucks what the heck

  6. #6
    Jeweled Eyewear Billy Brock's Avatar
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    Fletch,

    will be interested to see the results, be sure to post your findings

    B

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