[bc]SODERBERG ANNOUNCES MANAGEMENT CHANGES[/bc]
ST. PAUL, MINNESOTA - Soderberg, Inc., a laboratory services provider with 22 locations nationwide, is pleased to announce that Craig D. Giles has been named President of the organization, effective August 1, 2003. The company's previous leader, Al Willenbring, will continue to be actively involved in Soderberg's future direction in his role as Chairman of the Board.

"This appointment continues Soderberg's strategic succession plan, developed approximately seven years ago when Soderberg became a 100 percent employee-owned corporation," states Willenbring. ¡§As the second largest independent optical laboratory in the United States, we are uniquely positioned to help meet our customers' needs with premium products and services. Combined with the visionary leadership of our management team, we have been able to support our customers with the finest service in sight by introducing a series of state-of-the-art products and services.¡¨

In the past several years, Soderberg has expanded their offerings to include:
o Preferred Select buying group
o Science lens casting technology
o In-house Zeiss AR coating facility
o Additional distribution centers for contact lens laboratory services

"Today's vastly competitive and ever-changing optical industry demands that we provide products and services that differentiate us from our competitors. Soderberg will continue to be a leader in the optical marketplace as we explore even more product options, keeping in mind's eye our primary focus of helping our customers to be successful. My goal as President is to lead our company in a direction that will provide superior products and services to our customers, and create a positive environment for our employees in which they can succeed. With this as our mission, we will ensure the continued success of Soderberg," states Giles.

Giles will continue to direct sales and marketing efforts, with greater emphasis on overall manufacturing operations of the company. Previous positions within his 23-year tenure with Soderberg include Vice President of Sales and Marketing, National Sales Manager and General Manager of the company's corporate office laboratory.

Soderberg, Inc. is a leading provider of eyewear products, contact lenses, industrial eyewear, refractive instruments and diagnostic instruments. They can be reached at 800.755.5655,
www.soseyes.com