[bc]LIVE EYEWEAR APPOINTS COCOONS RETAIL STRATEGY MANAGER[/bc]
San Luis Obispo, Ca – Live Eyewear has appointed Kevin Withers to the position of Retail Strategy Manager for the Cocoons collection of OveRx™ (over prescription) sunglasses. Withers’ responsibilities will include the coordination and day to day management of the Cocoons retail sales program, working directly with authorized Cocoons retailers. Cocoons Sales Manager, Ted Rich says, “We are committed to supporting our retailers with national advertising and editorial campaigns that result in millions of impressions every month. Kevin will work directly with our retailers, keeping a steady stream of customers flowing into their businesses. Our goal is to ensure that Cocoons retailers have all the tools they need to adequately service their customers, including display stands, POP material and sufficient inventory.”

Marketing Manager David Dean adds, “Consumer response to Cocoons is continuing to escalate. We provide a wide array of point of sale material and display stands to suit different retail environments, sales volumes and store designs. Kevin understands which point of sale material best suits an environment, and can quickly help a new Cocoons retailer select the option that maximizes their OveRx sunwear sales potential. Advising our retailers of local and national press, advertising and sponsored events also helps to create a mutually beneficial relationship, ending with a satisfied customer wearing Cocoons.” Many Cocoons displays feature interchangeable graphic panels, allowing a retailer to select a theme that best fits their clientele. Popular themes include fashion optical, fly fishing, bass fishing, boating and general outdoors. Live offers customized graphics with qualifying orders, featuring the logo and name of the authorized Cocoons retailer, in a color scheme and lifestyle theme of their choice.

Kevin is a graduate of UCLA and has been involved with the sunglass industry for 3 years prior to joining Live Eyewear. Kevin and his wife, Heather, reside in Templeton, California, located in the beautiful Central Coast area. They enjoy hiking, water skiing and are actively involved with the Big Brothers & Big Sisters of San Luis Obispo County.

Live Eyewear manufacture polarized sunglasses designed to be worn over prescription eyewear. Brand names include Cocoons, Live Eyes and the Live Xtreme range of high performance sports sunglasses.