TRANSITIONS NAMES FRANK REILLY NORTH AMERICA MARKETING DIRECTOR
Reilly Brings 30 Years of Business-to-Business and Consumer Sales, Marketing and Business Development Experience with Some of the Finest Global Brands
PINELLAS PARK, Fla., Feb. 27, 2003 – Frank Reilly has joined Transitions Optical, Inc. as North America marketing director. He will be responsible for the development, management and implementation of Transitions Optical’s North American trade and consumer marketing strategies. He brings to Transitions 30 years of experience serving in key marketing, sales and business development positions for some of the finest global healthcare companies.

“We are thrilled to welcome such an outstanding sales and marketing pro to Transitions,” said Dave Cole, general manager of the Americas, Transitions. “The products Frank has managed belong to the well-known brands lining your medicine cabinet – Alka Seltzer®, Bactine®, Alka-Seltzer Plus Cold Medicine®, One-a-Day® Vitamins, Bugs Bunny Vitamins and Flintstones Vitamins to name a few.”

Most recently, Reilly held the position of global marketing director for Faulding Consumer, Inc. in Fort Lauderdale, Fla., where he managed marketing efforts including the successful re-launch of the Sea & Ski® sunscreen brand.

Reilly’s extensive “blue chip” experience includes positions with Johnson & Johnson, Nestlé, Bayer and Cardinal Health. While with R.P. Scherer (now Cardinal Health), Reilly held the position of global director, business development. He also served in the position of vice president for sales and marketing for the HealthCare Division for North America for Nutritional, Prescription and OTC Products. During his tenure many highly successful Liqui-Gels®-branded products were introduced with the largest healthcare and pharmaceutical companies in the world.
“Frank’s vast healthcare and pharmaceutical experience, along with the perspective he utilized on the UV protection issue while working with Sea & Ski, were highly appealing to us as we roll out our trade and consumer education initiatives related to eye health,” Cole added.

“I‘m excited about the opportunity to help bring the optical industry fully integrated programs that can help create awareness of the importance of eye health and build interest in Transitions® Lenses as a convenient UV radiation and glare protection option,” Reilly said. “The eye health initiative Transitions is embarking upon can benefit from the lessons learned in the skincare industry. I look forward to helping Transitions play a leading role in the eye health discussion.”
In addition to leading the North American marketing team, Reilly will help establish overall marketing strategies for Transitions Optical as a member of its Global Marketing Council.
He has held a board position for the Council of Responsible Nutrition in Washington, D.C. for eight years and has also served on other committees throughout the healthcare industry.