[bc]NEW IN-OFFICE VIDEO FROM TRANSITIONS OPTICAL EDUCATES PATIENTS ABOUT NEED FOR EVERYDAY UV PROTECTION[/bc]
PINELLAS PARK, Fla., Feb. 12, 2003 – In eyecare professional waiting rooms across the country, patients can now learn about an important aspect of their health, the need to protect the eyes against UV exposure, by watching a new educational video from Transitions Optical, Inc. Developed in response to numerous requests from eyecare professionals and optical laboratories, Transitions’ new in-office video is a tool designed to help foster dialogue between patients and their eyecare professionals about healthy vision.

The 7-minute video, available free from Transitions Optical, explores the dangers UV radiation poses to the eyes, and looks at how the proprietary photochromic technology in Transitions® Lenses offers a convenient, high-tech way to protect the eyes for today’s busy lifestyles.

“The video was developed to help increase patient awareness of eye health,” said Dawn West, manager of trade shows and events, Transitions. “It has a look and feel consistent with Transitions’ advertising and other educational and demonstration tools that eyecare professionals can use throughout the practice.”

West added, “The video introduces the need for everyday protection for everyone – and how particularly important convenient protection is for kids.”

Ordering Information

The video can be ordered through Transitions Optical Customer Service. It is available in VHS format in a one-hour loop of the 7-minute segment, for ease of use.

For more information about the company and Transitions lenses, visit transitions.com or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).