TRANSITIONS OPTICAL INTRODUCES STATE-OF-THE-ART ONLINE MARKETING TOOL

Easy-to-Use Tool Enables Quick Customization, Convenient Access to Advertising and Marketing Tools
PINELLAS PARK, Fla., Feb. 12, 2003 – Eyecare professionals can now further leverage the strength of Transitions Optical, Inc.’s national consumer advertising campaign with easy access to customizable advertising and other marketing tools through the Transitions Online Marketing Tool, launched at Transitions Academy in Orlando, Fla.

With just a few clicks of the mouse, eyecare professionals can easily create custom advertising materials, download on-hold messages, and order practice management tools and promotional items.

“We know that eyecare professionals are busy, so we are thrilled to offer them the convenience of having numerous promotional materials easily accessible in one central online source,” said Dawn West, manager of trade shows and events, Transitions. “The tool also offers time- and cost-savings over traditional methods of designing and ordering materials. For example, about half the cost of a single newspaper ad is production, a cost which can be avoided by using this tool.”

Using materials with the same look and feel makes it easy for eyecare professionals to build on the momentum of the campaign, helping to reinforce our educational message about the importance of everyday, convenient UV protection,” West added. “As a technology leader, Transitions is pleased to be on the cutting-edge with marketing tools for our partners and eyecare professionals. By harnessing the speed and convenience of the Internet, we’re able to share this competitive edge with our partners.”

Access to Wide Variety of Tools

Print materials, including print ads and patient reminder cards, come in a variety of sizes and formats. Materials can be output as production quality so they are ready to be delivered to publications, printers or the eyecare professionals’ desktops. Practice management tools and promotional items can also be ordered online through the tool, including:
o Rx pads
o Business cards
o Patient registration & history forms
o Comprehensive eye exam form with contact lenses
o File jackets
o HIPAA compliance forms
o Doctor’s bio
o Coupons
o Pens, magnets, etc.

Most print materials can be customized, i.e. special offers, location information, hours of operation, OD/MD names.

For those without access to the Internet, business-building marketing materials can be ordered via a toll-free number. A brochure showing all items and providing ordering instructions can be requested through Transitions Optical customer service.

Eyecare professionals can sign up for the Transitions Online Marketing Tool through their Transitions Solutions Team representative, their representative from a Transitions Platinum Elite STAR laboratory; or Transitions Optical Customer Service. For more information on the tool, contact Transitions Optical Customer Service at (800) 848-1506 (United States) or
(877) 254-2590 (Canada).