[bc]Jim Misco Joins Signet Armorlite as VP[/bc]
San Marcos, CA . . .Signet Armorlite has appointed Jim Misco vice-president of marketing. In his new position, Misco will be responsible for expanding the company’s AR and polycarbonate lens presence in the optical marketplace.

Misco comes with over 25 years of optical experience that includes management positions in nearly all segments of the industry. He spent 7 years at Vision-Ease Lens as director of sales for North America, and director of business development for the SunSport division. For the past 2 years, Misco served as VP of business development for Optovision Technologies. He has also held key management positions with Pentax and American Optical.

“We are committed to expanding our position within the wholesale lab segment,” remarked VP Ed DeRosa. “Jim’s joining Signet Armorlite will help us move much quicker toward our goals.”