Just wondering what works best in your practice and why?
Traditionally, I prefer the lone wolf approach. By being the sole salesperson, I build the rapport and take accountability for the patient at both the time of purchase and future visits. The sales process is much more intimate feeling and I feel like that is more professional for a private ECP.
I have noticed team selling works for a particular type of patient (needs reassurance), but I feel team selling can be awkward, pushy, and overwhelming for the patient in general.
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