Originally Posted by
MT
You bother because the optical products are currently price-driven, when they shouldn't be. If you buy into not believing that you as an ECP has no value either, and talk about "why should I bother being regulated/why does our profession exist?", the consumer will think "ECPs don't even think they have value, why would I?"
The reason why consumers are being forced to be price-driven is because ECP's haven't given enough value to the consumer. For example, even if surgeons weren't regulated, I would not let any Joe Schmoe operate on me just because it's cheaper. I am aware as a consumer that surgeons are highly educated and skilled. The point is I'd WANT the profession to be regulated. How do we get the current price-driven consumer (when it comes to optical products) to want the profession to be regulated? We educate them on the value of ECP's, and let them make the right decision from there.
And it's every licensed eye-care professionals job to do this. At every point of contact, share knowledge, share expertise, give value.
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