Corporations always need to re-invent their identity.
Eyes wide open
Essilor had a very stagnant presence ................................
Essilor had a very stagnant presence on the internet for the last few years. They started to work hard at it about 6 month ago and have suddenly climbed the ladders of popularity with many of their sites and subsites.
Lux did the same thing a few years ago but has held the first position ever since.
check it at: -------> http://optochemicals.com/web_listing.htm
With recent events, perhaps it's also a corporate cleansing?Originally Posted by Chris Ryser
Seems like they took an idea from the marketing department - let's talk about providing basic optical to the third world masses - what good guys we are here - and are running with it for all its worth. I don't think it is all that great a message, it doesn't speak to cutting edge products, pricing or leading technology.
The real message from them is that selling generic/unbranded goods is just fine and profitable. The "we won't sell varilux on the web" is bs. The cartel wants you, the independent ECP, to sell their over-priced brands at full retail, to be the high-price reference, so they can sell the much lower-priced equivalents on the web.
Pssst - go to your local optical and price a pair of progressives, then come back to our website and see how much theyre fleecing you for. Every ECP should go on the new cartel website and price a pair of 1.67 full ar, full warranty, progressive lenses with a frame. Pay later, try them for a couple of weeks, free shipping and just return them if you don't like. Supporting the cartel, as an independent ECP, is a sort of Stockholm Syndrome.
Stockholm syndrome, or capture-bonding
Stockholm syndrome is named after the Norrmalmstorg robbery of Kreditbanken at Norrmalmstorg in Stockholm, Sweden, in which several bank employees were held hostage in a bank vault from August 23 to 28, 1973, while their captors negotiated with police. During this standoff, the victims became emotionally attached to their captors, rejected assistance from government officials at one point, and even defended their captors after they were freed from their six-day ordeal.[11] The term was coined by the criminologist and psychiatrist Nils Bejerot as "Norrmalmstorgssyndromet" (Swedish) but it became known as "Stockholm Syndrome" abroad.[12] It was originally defined by psychiatrist Frank Ochberg to aid the management of hostage situations
Forthe full text see ----------------------> http://en.wikipedia.org/wiki/Stockholm_syndrome
What is the point in that post, Chris? We all know what Stockholm Syndrome is...
As a Canadian, I didn't know. We didn't learn European history.
Thanks for the history lesson Chris.
Oh, sorry Chris.
I have been optically sober for 90 days and counting. Haven't had a drink of the cartel's poison since March.
Colors are more vivid, sounds are richer and I'm doing ok.
There is life after crizal.
I've been able to abstain for 30 years and flourished marvelously.
.........and actually it has been a fact for at least the last 50 years that optical lens manufacturers have been selling their top brand name lenses under another name in other countries in the old times and these days also in the same country to lower selling markets these days.
Their excuse is that it is cheaper to just rename an existing brand than develop another product to be sold for less. So they are not selling a lower brand on the web.........but just a renamed one and you end up selling the same thing for different prices.
I first learned this with American Optical on 1967 when they renamed their top quality Tyllier lenses for a cheap brand called Amoptic to be sold in Brazil, but in no time they were on the market in Canada and the USA, and I switched big time to Amoptic after a visit to Southbridge.
Last edited by Chris Ryser; 07-07-2014 at 01:58 PM.
I think there's a 12 Step Program available as well :)
Regards,
Golfnorth
There is life after crizal.
You can always ask your customers .........................."Would like to have Crizal or something better ? "
Even private label coatings are better. And cost way less!
Anything under a private label can be anything .................................
Anything under a private label can be anything............worse,......... equal,........ or better.
It will affect your own reputation how you sell it, and you do not have the millions of Dollars to support it and created the well known name.
...........and there is big money to be made with known well known name items.
I heard Essilor bought Maui Jim. Any truth to that rumour?
no
I had a frame rep in yesterday that asked me about that rumour.
So far no news reports to be found at this time.
Heard a rumor this am that E just bought Hakim.
Get Out!
Heard a rumor this am that E just bought Hakim .............................
That would make sense,,,,,,,,,,,,,,,however is not confirmed
If that's true that should keep Mr. Hakim in Viagra for the rest of his natural life.
Regards,
Golfnorth
Hakim is an amazing person ...................................
Hakim is an amazing person. He has made it all the way to the top, and against all the prognostics that circulated in the optical business 30-40 years ago. I admire the man who came a long way from the first time I met him at his small optical lab he owned in down town Toronto in the early 1970's.
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