I just began managing for an ECP and coming from a high end boutique (Tom davies, Fred's, ect) I am trying to get my new employees out of their comfort zone and sell this offices high end which is Bevel. (475>) They all sell well but their comfort zone is David Benjamin (140-175). Same issue with lenses, Zeiss is the go to lens manufacture and GT2 is the comfort zone. I think the lens issue is just education, I am working on that. Any idea's would be appreciated.
Ideas so far are lead by example, training, get them wearing a pair. small motivational spiffs like breakfast at the end of the week or something.
I am wanting to keep one or two middle high end lines for margins sake, but having a turn rate of under one due to being afraid of selling them is unacceptable.
josh.
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