With the recent acquisition of CC last week, will BIG E now do the right thing for our industry and comply with provincial dispensing laws? We shall see - the proof is always in the pudding. But I'm going to say no.
Their press release vaguely attempted to justify their acquisition and seemed to be spun in such a way that this will be great for our industry allowing both consumers and ECP's to better access there products on a new, better platform. If this is truly the case, they should immediately shut down the website or only allow any orders through the website to be picked up in a designated licenced practice where registered ECP's are on staff. Seems like a good idea right? But hang on...
Even if they could find a new way to align, develop and include ECP's in the transaction, based on current web pricing, they would only be able to provide a 'finders fee' or 'dispensing fee' to the local ECP designated to dispense the eyewear. So now all of your virtual profit margin has been eroded to a mere, minimal fee. But hey, they 'found' this new client for you right?
Now the bottom feeder consumer has a physical B&M location to come back to with all their complaints, issues and concerns with their web purchase. Perfect for them! How would a re-do be handled when the patient can't see? Where did the Rx originate? How old was it? Was it a veterinarian that did the eye exam? Was it typed in correctly into the system? What's a PD - isn't everyone in the world a 61mm? My height..ummm I think I'm 6'2". My frame hurts my temples, my nose, my ears - why can't you fit these better for me? You get the picture.
Now as far as legalities in dispensing goes, we certainly can't expect our Colleges, Universities and Associations to go after them to comply. Since they are the major financial provider and sponsor to all of the above, I'm sure there are now even more heads buried in the sand looking for a quick exit or role change.
You can't buy or touch a single area in our industry where they haven't already purchased for control and full vertical integration. The purchase of CC now gives them retail stores and provides a direct newly paved avenue to consumers in many major markets in Canada - Toronto, Vancouver, Edmonton and soon Ottawa.
So congratulations BIG E, you have fulfilled your market dominance and monopoly in Canada. Please don't forget about all the little people ECP's that supported you all those years and led you to the buffet table each and every day.
Friend or foe? You decide.
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