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Thread: Logo or non logo cleaning cloths ?

  1. #1
    Master OptiBoarder
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    Logo or non logo cleaning cloths ?

    What's your thoughts on using microfiber cleaning cloths with your company logo printed on them vs using just plain non printed cloths? Are logo printed cloths worth the expense for advertising ?

    Do you sell or give away the cloths ?

    If you sell the cloths, do plain or printed designs (non logo) and patterns sell better ?

  2. #2
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    Logo for sure. Today's costs are low and any chance you can get to put your name out there is worth it. One of my staff members actually started collecting and replacing lens cloths from all of our patients as the come in. It's very interesting to see after a while how many are from where around us. Most are coming in from LensCrafters, etc. which indicates a likely benefits change at their employer. We track that closely in our system and keep copious notes so we know where the money is coming from business wise.

  3. #3
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    LOGO all the way, in fact some artwork that makes the cloth more unique and interesting ....Worth getting a graphic designer imo.
    We basically give them away but sparingly. People really like them.

  4. #4
    Master OptiBoarder
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    Logo, a great way to advertise the clinic as well the services. We sell about 90% AR and dispense a bottle of cleaner with our logo on it, if patients bring the bottle back we refill it at no cost.

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