TRANSITIONS OPTICAL MYSTERY SHOPPER PROGAM REWARDS ALMOST 200 EYECARE PROFESSIONALS IN JUST FOUR DAYS
“Present Every Day” Rewards Pace Expected to Continue Strong
PINELLAS PARK, Fla., Oct. 10, 2002 – In just four days, almost 200 eyecare professionals have received rewards in Transitions Optical, Inc.’s “Present Every Day” Mystery Shopper Program, which began Oct. 1. The program rewards the growing number of eyecare professionals that present Transitions® Lenses as everyday lenses to their patients.

Mystery shoppers continue to visit or telephone eyecare professionals across the United States to observe their recommendations of Transitions Lenses and reward them on-the-spot for outstanding presentations of the product as an everyday lens option.

“We are thrilled with the number of rewards in the first days of our mystery shopper program. It shows the growing number of ECPs embracing the opportunity to recommend Transitions to clear lens wearers,” said Vanessa Johns, Transitions marketing director for North America. “Making Transitions an ‘everyday lens’ recommendation to patients every day is a very new dispensing approach. The indoor clarity and outdoor darkening of Transitions Lenses makes it an excellent choice for anyone as their primary pair of glasses. We’re pleased with the number of eyecare professionals who recognize the benefits to offering higher-value products to their patients.”

Mystery Shopper Program Details
Mystery shoppers are looking for eyecare professionals who introduce their patients to the many benefits of Transitions Lenses by doing the following:
  • Having Transitions in-store signage and demonstration tools visible and accessible
  • Asking patients, "Have you heard about Transitions Lenses?"
  • Discussing the benefits of Transitions Lenses versus regular lenses
  • Communicating key messages:
  • Transitions Lenses are smart lenses
  • Transitions Lenses are clear lenses that change
  • Transitions Lenses are the smart choice for everyday lenses
  • Transitions Lenses help promote healthy eyes by providing 100 percent UV protection
  • Demonstrating how Transitions Lenses work
  • Making a personal recommendation
  • Wearing Transitions Lenses
  • Making Transitions Lenses part of their telephone on-hold messages
Exceptional recommendations are rewarded on-the-spot with cash vouchers. Digital photos have been taken of select eyecare professionals giving award-winning in-person presentations, and some have been recognized more in-depth on the Transitions Web site.

Mystery shoppers are rewarding eyecare professionals, like Valerie Nichols, Houston, shown here, on-the-spot for outstanding presentations of Transitions Lenses as an everyday lens option.


John Zelin, Staten Island, N.Y., is among the 182 eyecare professionals rewarded in the first four days of Transitions’ “Present Every Day” Mystery Shopper Program.


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For more information on the Mystery Shopper Program, contact your Transitions Solutions Team representative, account manager or Platinum Elite laboratory representative; call Transitions Customer Service at (800) 848-1506; or visit transitions.com.