Below is my cover letter and Resume I have sent this to just about every lab west of the Mississippi. Don't understand why the phone is not ringing.
Any sugggestions?

Dear Sirs:
Enclosed below is my resume. I am anxious to return to the Optical Industry. I am seeking the position of Sales Representative with your company. Please evaluate my objectives and qualifications. The lessons learned in marketing and prospecting in the financial services field will be a valuable tool in expanding the growth of your products and services. I would like to discuss your companies vision. I'd like to be the man that will see the company reach its goals in the years to follow.

Resume
Edward M. Houston

30-950 Happy Valley Drive t Indio Hills, Ca. 92241-8110 t United States of America
Home Phone (760) 333-8291 / 347-1856 t Email edhouston@worldnet.att.net

OBJECTIVE
Experienced Company Representative seeking position that will utilize my sales, marketing, technical, customer service and relationship building abilities.

QUALIFICATIONS
Marketing
Sales
Prospecting
Customer service
Mechanically inclined
Motivational trainer
Effective problem solver
Organizational skills in handling multi-task projects simultaneously.
Excellent communication skills in both oral and written form.
Able to relate to clients at their level of understanding .
Self starter and time management oriented.



WORK HISTORY


2002 - Present
Life Specialist/ Farmers Insurance

Prospecting new clients
Marketing to existing client base
Perform financial needs analysis
Financial concepts presentations
Sales Life Insurance and fixed annuities


1998-2002
Financial Services Representative/Metlife Financial Services

Financial planning services for families and businesses
Marketing to existing client base
New client prospecting
Customer service
Product sales including:
Fixed and variable annuities
Whole Life and Variable Life Insurance’s
Long Term Care Insurance
Roth,traditional,SIMPLE, and SEP IRA’s
Mutual Funds
Term Insurance
Health Insurance



1995-1998
Manager/ Ophthalmic Dispenser Desert Vision Associates

Optical Department Manager
Ophthalmic eyewear dispenser
Low vision specialist
Inventory control
Time manager
Specialize in high tech lens material and design dispensing
Daily Financials


1994-1995
Optician/ Spectacular Shades

Fashion eyewear consultant
Eyewear fabrication
Eyewear adjustment and custom fitting
Lens Inventory management

1993-1994
Optician/ Manager Pace Warehouse (Sam’s Club)

Managed Optical department
Inventory controls
Daily financials
High volume discount eywear sales
Contact lens dispenser

1991-1993
Optician/Manager Price Club (Costco)

Optical manager
Inventory controls
Daily financials
Contact lens dispenser
Sales high volume discount eyewear



1985-1991
Owner /Operator Houston Eyewear

Owned and managed high end Optical Boutique
Managed daily financials and P & L’s
Contact Lens Technician
Optical lens fabrication
Buyer

1982-1985
Manager/ Darr Eye Clinic

Optical manager
Contact lens technician
Daily financials
Lens fabrication


EDUCATION
1975-1977 Associates of Arts Degree Mt. San Antonio College Walnut
Focused on General Education and Liberal Arts.

1980-1981 Working toward BA Saddleback College Mission Viejo

1980’s Continue towards BA College of the Desert Palm Desert

1967-1971 High School Diploma Northview High School Covina
Industrial Arts.

1996-1997 College of the Desert Emergency Medical Technician

1997-2001 Riverside County Fire Department
Volunteer fireman.


INTERESTS & ACTIVITIES
Viewing Motorsports.
Pit Crew/Sponsor Motorcycle Racing.
Small engine Repair.
Gardening.
Reading and Bible Study.
Chaperone Kids Events.

COMPUTER SKILLS
Microsoft Word.
Internet Navigation.

LICENSES & CERTIFICATES
E.M.T. Certification.
Life License.
NASD Series 6 & 63.

Military Service

1970-1973 United States Army
Optical Laboratory Specialist