Why oh why optical industry???!!!

[jefe]

With sincerest apologies to the authors, and my good friend (editor) Jeff Smith...

I've read some of the articles and summed them up, so the rest of you don't have to bother:


Title: Optical Optimism
Summary: Maybe they'll buy nosepads if I give them a free PD...

Title: Leadership in the Workplace
Summary: Essilor is your new leader

Title: Dealing with 3rd Party Insurance
Summary: Don't

Title: Opening an Optical Dispensary
Summary: Turn the key to the right

Title: Office Security
Summary: Turn the key to the left

Title: Increase Dispensary Sales
Summary: Lower prices, raise commissions.

Title: Newest in Men's Eyewear
Summary: Didn't even try to read it. Couldn't get past the title.

Title: Lab Maintenance
Summary: When you don't know what you're doing, do it neatly.

Title: Avoiding Slippage in the Lab
Summary: Keep the floor dry.

Title: Dispensary Decor; Frame Boards
Summary: They don't call them "Bored" for nothing. (BTW: It's 2013...why are there still frame boards????

Title: The Newest in Fall Fashions
Summary: Ace bandages, crutches, and splints top the list.

Title: Marketing Strategies for Independents
Summary: Advertise "Bag Day" -all you can fill into a burlap bag for $5.00, until your office is gutted. Then open a pizza shop.

Title: Online Dispensing
Summary: What the hello is online dispensing?? You can "dispense" online? Give me a freaking break!

Disclaimer:I may have missed some of the main points of the articles, so you may want to re-read them.

Love it.

[drk]

Johns, that is truly funny.

[uncut]

#1.Actually, you guessed wrong. I did read many of them , and some were quite good. #2 I didn't post it for your amusement.

I posted this for those that might have had a rough day, especially those that own their own businesses, that have seen salespeople coming through their doors all week, with the speel, "Sell just one of these, and it will pay for the whole order!"

I posted it for those of us that become cynics by Friday, and like to blow off a little steam.

I posted it for those of us that don't take ourselves so serious that we can't chuckle at the mess our industry is in.

I posted this for those of us that sometimes wish we could just open our door to the public, so they can clean us out, so we can start something less stressful...like a pizza shop.

I posted this for independents that are trying to figure out whether to pay their rent,their frame, or their lab bill, and wondering if there will ever be a time when they'll be able to pay all three in the same month.

I posted this for those in the trenches, their sleeves rolled up, dealing with demanding people on medicaid, whose vision benefits are much better than they themselves ever hope to see.

I wrote this for the independents that are celebrating the fact that they managed to make payroll, even though they themselves didn't get a check.

I posted this so that maybe someone that's been stressing out about Eyemed might be able to smile at something. Judging from my PMs, many folks did. (I'm glad).

More specifically, I posted this for Fezz, Optical 24/7, and some of the other folks that I like to sit around and laugh at ourselves with. We've been doing it for years, and speaking for myself, if all 23,000+ members don't laugh along with us, I'm neither surprised, nor concerned.

http://exceptionaltransformations.co...-up-and-laugh/

I vote Johns for Pres. (used up my Optiboard cred points......so some reputation points go to ya....in public! Cheers(I miss that smiley!)

[Johns]

Thanks guys!

I guess we all come to Optiboard for different reasons, but the main reason I'm here, is to hang out with fine folks like y'all!

[uncut]

So I looked through the newest copy of Eyecare Business(I know I know, it's pretty much a big piece of advertising garbage). I noticed that the majority of the ads have the models weating CGI glasses instead of an actual pair. THIS LOOKS TERRIBLE! I started thinking about reasons these companies do this; maybe they want to try different styles on a single pic to save money, but then you need to pay the artist so you don't save any money. Maybe they feel their glasses don't photograph in a flattering way? What is the reason for this terrible crap???

Hope business is going well today.

Great day......I had a "smell the roses" day off. LOveD IT!

You are right about the funny choices people have made to represent themselves, and their product, including non-optica companies. It usually hurts them, unless it goes viral(like the chocolate one lately).

I wish they would also pick models that are suitable in age, and fit for the frame being sold/represented. I have noticed a few that use "real" people in their ads/promo.

[Johns]

I have noticed a few that use "real" people in their ads/promo.

This is Craig's website. Note that he uses real models:

http://www.eyetopian.com/

[sharpstick777]

I don't have access to any optical magazines so I have no idea which one you are referring to. However when I was getting these, they were noticeably devoid of any useful information. Hopefully things have changed.

No they haven't changed. The articles are mostly hidden advertising, designed not for true information but to spark add revenue. I do like Vision Care Product News the best, less fluff. Has 20/20 ever said anything? Sadly, we have to pay for subscriptions to change that, and none of us now can afford to.

[sharpstick777]

Thanks, I loved your post.

#1.Actually, you guessed wrong. I did read many of them , and some were quite good. #2 I didn't post it for your amusement.

I posted this for those that might have had a rough day, especially those that own their own businesses, that have seen salespeople coming through their doors all week, with the speel, "Sell just one of these, and it will pay for the whole order!"

I posted it for those of us that become cynics by Friday, and like to blow off a little steam.

I posted it for those of us that don't take ourselves so serious that we can't chuckle at the mess our industry is in.

I posted this for those of us that sometimes wish we could just open our door to the public, so they can clean us out, so we can start something less stressful...like a pizza shop.

I posted this for independents that are trying to figure out whether to pay their rent,their frame, or their lab bill, and wondering if there will ever be a time when they'll be able to pay all three in the same month.

I posted this for those in the trenches, their sleeves rolled up, dealing with demanding people on medicaid, whose vision benefits are much better than they themselves ever hope to see.

I wrote this for the independents that are celebrating the fact that they managed to make payroll, even though they themselves didn't get a check.

I posted this so that maybe someone that's been stressing out about Eyemed might be able to smile at something. Judging from my PMs, many folks did. (I'm glad).

More specifically, I posted this for Fezz, Optical 24/7, and some of the other folks that I like to sit around and laugh at ourselves with. We've been doing it for years, and speaking for myself, if all 23,000+ members don't laugh along with us, I'm neither surprised, nor concerned.

http://exceptionaltransformations.co...-up-and-laugh/

[OIC]

lmao!

[jmainwar]

Made my month, thanks.

[Jason H]

All in for the humor. It's an inside joke - only I get it!

[becc971]

So I looked through the newest copy of Eyecare Business(I know I know, it's pretty much a big piece of advertising garbage). I noticed that the majority of the ads have the models weating CGI glasses instead of an actual pair. THIS LOOKS TERRIBLE! I started thinking about reasons these companies do this; maybe they want to try different styles on a single pic to save money, but then you need to pay the artist so you don't save any money. Maybe they feel their glasses don't photograph in a flattering way? What is the reason for this terrible crap???

Hope business is going well today.

teka eyewear's website is like that, EVERY model it looks like they're plastered on after the pictures are already taken!!

[jmainwar]

Now if you want the exact opposite, pay a visit to Lindberg's site and click over to the "precious" selection in their showroom.