I think that this is a lot of good advice. You really can't compete on price...so don't advertise that you do. Have something in the Big W price range that you can offer IF you need to keep a patient BUT continue to offer what makes your shop distinctive from Big W. You MUST have enough capital to stay afloat while you are building up your client base. I agree with CCGREEN Big W offers a decent product at a good price, but not everyone wants just a low low price. the trick is staying afloat while you are trying to build the type of patient base that you want. You will be competing against every other optical that wants to only sell medium to high end. Good luck!
Bookmarks