How should consumers judge these kinds of statements?

[VGI]

How should consumers judge these kinds of statements: http://www.essilor.ca/SiteCollection...p%20DS-ENG.pdf ?

It sounds (and feels) like its a lot of company hype. Misleading much? Heck, I'd wager it be bordering near false-advertising.

"...without compromise." it says. Yeah? Surely?

What do you guys think?

[rinselberg]

It would be impossible for anyone to prove that this Essilor Wrap DS press release is false or misleading in any way, because it doesn't uses any metrics or numbers to characterize the optical performance of the lenses, or the visual acuity experienced by the wearers. It is not written like the results of a clinical study, with statistics garnered from tests of trial users who were fitted with these lenses. So it would be difficult for anyone to dispute this press release effectively.

I think that the prevailing opinion on this forum would be that every lens user (consumer) needs to find an optician that they trust and then be guided by that optician's recommendations, based on his or her individual situation. So if someone reads a press release like this, they should not blindly (pun intended) accept it as true, or reject it as false: But they should discuss it with their own carefully selected eyecare professional.

[Jacqui]

I think that the prevailing opinion on this forum would be that every lens user (consumer) needs to find an optician that they trust and then be guided by that optician's recommendations, based on his or her individual situation. So if someone reads a press release like this, they should not blindly (pun intended) accept it as true, or reject it as false: But they should discuss it with their own carefully selected eyecare professional.

[VGI]

It would be impossible for anyone to prove that this Essilor Wrap DS press release is false or misleading in any way, because it doesn't uses any metrics or numbers to characterize the optical performance of the lenses, or the visual acuity experienced by the wearers. It is not written like the results of a clinical study, with statistics garnered from tests of trial users who were fitted with these lenses. So it would be difficult for anyone to dispute this press release effectively.

I think that the prevailing opinion on this forum would be that every lens user (consumer) needs to find an optician that they trust and then be guided by that optician's recommendations, based on his or her individual situation. So if someone reads a press release like this, they should not blindly (pun intended) accept it as true, or reject it as false: But they should discuss it with their own carefully selected eyecare professional.

And that is actually what I am looking for: "...metrics or numbers to characterize the optical performance of the lenses, or the visual acuity experienced by the wearers. It is not written like the results of a clinical study, with statistics garnered from tests of trial users who were fitted with these lenses."

Unfortunately, such data is not made available and consumers are only left with the impression of "...without compromise." And even trusted opticians can fall back on to such statements like, "...it doesn't use any metrics or numbers to characterize the optical performance of the lenses, or the visual acuity experienced by the wearers. It is not written like the results of a clinical study, with statistics garnered from tests of trial users who were fitted with these lenses."

So the consumer is back to square one, "...without compromise." What does that mean anyway? Its too darn obscure and yet it is a statement full of promise that most likely does not deliver what the consumer is hoping that it would. And worse, we tend to learn that the hard way. If only refunds were a matter of practice here, then eye care providers would not be so eager to push for these products, but it is not.