I got this from Nikki DiBacco, more news coming soon:

"1) EyeMed has grown dramatically over the last 10 years and plays an increasingly important role in our industry. It has a very strong reputation among Managed Vision Care companies and is consistently ranked at the very top for the services it provides to both its members (patients) and independent providers. Its track record for innovation and unwavering commitment to benefit utilization make it one of the best kept secrets of our industry and it’s time to change that. We have a great story to tell and should be proud of what EyeMed stands for. This press release is just the beginning of a new way of communicating to the markets we serve.


2) To this end, in 2013 EyeMed will begin the evolution of its business model with the objective of further improving both the member’s and the provider’s experience. For lenses and lab services, EyeMed will adopt a model similar to the one used by its main competitors featuring a defined lab network that guarantees best in class standards for quality, service and efficiency in partnership with Essilor. The model will be tested and finalized in the first half of 2013 in collaboration with a large number of independent providers that will be able to give feedback and help fine-tune the final version. This is an unprecedented step that signals EyeMed’s commitment to establishing a stronger relationship with the provider community at large."