You say potato-i say.....

[tx11]

An interesting topic came up on another thread. In what ways have you seen optical shops differentiate their frame selection from the "chains" . Quality? Styling? High price? Low Price? Designers? NON-Designers?

[uncut]

Yes...................

[price]

+1

[tx11]

Really?

[uncut]

I guess I should expand(as For-Life woud say) on my answer!

We try to remain flexible and nimble. I will carry some designers..................only with a long list(criteria) for qualification. I try to understand that even a popular line will eventually fade, as like musicians can't always be in the top 10.

With an eye on demographics, demand, and seeking new trends, I am kept busy, evolving, and tweaking the choices. Always, though, with an ear out for needs, and wants.

[tx11]

Thanks

[Chris Ryser]

With an eye on demographics, demand, and seeking new trends, I am kept busy, evolving, and tweaking the choices. Always, though, with an ear out for needs, and wants.

.........................and the same is done by on-line opticals..............and their purchasing power is so, that every frame supplier is licking his fingers if he can sell them frames for $ 50,000 per month or more.