Comfortable price= You explain what they are getting,you tell them the cost,they say---"fantastic, lets order them". Only thing left to say is "thank you". NO FURTHER PERSUASION NECESSARY. Accountability is good. Willing to re-framestyle someone or refund them money and place them in a lower priced lens because the product did not "wow" them the way that they were told it would is accountability. Let us all practice accountability.
I like that reply! That's what we did too....educate them on what's available, but there is only so much time you have to do that. So in the end, many people made choices on the fact that they trusted my husband, (smile) and not because they really understood what they were getting. But they did see well, look awesome, and we stood behind our product (based upon manuf warranties) so the rep we had was 'go to see us, they know what they're doing.' Lol, the patient didn't know what they got always, but they trusted that WE did know what we were doing.Originally Posted by Fezz
Mother Theresa - MRS. "CoolOptican"
Most of our so-called reasoning consists in finding arguments for going on believing as we already do. —James Harvey Robinson
What do you mean by being held accountable? I'm curious.
I love those sales, I find that I am trying to turn all my clients into those patients. I'm not trying to spend hours with anyone, sometimes it's necessary but most of the time it's not. I love the patients that come in that rave about how great their glasses were, then they want me to explain the difference between their current pair and the new pair. I tell them, "about $100 more than you paid for those and another year or two of blissful satisfaction." Get's them everytime.
Lesson of the day is over, I'm not going to keep feeding you ways of not liking the way I do things. I get it your above reproach, you recommend and you offer comfortable prices with no persuasion, it's a more conservative approach then me..
I'm far from "above reproach".Really. BUT I am conservative. I feel much more comfortable making the options known, recommending best solutions and allowing the client/patient to choose. I admire your passion and confidence PhiTrace! I think that there is always a tension between pushing for higher sales and wanting to be a trusted member of a patient's healthcare team (they really do assume that we as opticians have their best interests at heart).
It would seem that the most successful and happiest opticians are those that have a passion not only for what they do but also for what they do for their patients/clients. I feel best when I meet a vision need at a price that didn't produce a financial burden. Conservative.
Hey guys and gals: thanks for keeping this thread as friendly as it has been. I appreciate it.
After Proper Examination of your Body ,A Doctor found that You are carrying ........Infection & Present The Options of Medicines Available in market to cure the infection and leave it upto you to choose ,what you would like or what suits your budget
I Personally think that ''Presenting Options is CONFUSING THE CLIENT ''..........Sell with Confidence !
Yes ,Budgget is The Issue but Client's Wallet can Be Weigh by Scaning of his Belongings
your customers will tell you that you are the best...........................
The Internet has shifted the power from the seller to the buyer. We’ve shifted from a delay economy to a real-time economy.
Part of good selling is learning up front how our prospects want to buy. If customers want to buy online, we need to offer that choice.
If prospects want a simple transaction, don’t go through your relationship mating dance. If a prospect has mapped out a more scientific approach to the buying process, match your selling style to the prospect’s buying style.
If prospects want more creative ideas that lead to an artful solution to their problems, tap into your artistic side. Sell the way your customer wants to buy. If you are in doubt about what selling means, just ask your customers. If you want to learn how to sell better, ask your customers. Once you reach the top of your profession, your customers will tell you that you are the best, and you will say, "I still have a lot to learn."
Lets suppose there are several drugs on the market that accomplish the same things. The branded drug cost a lot more, the generic cost significantly less, yet they both treat the same condition effectively. Does spending more money on the branded drug get a different result other than lightening your wallet?After Proper Examination of your Body ,A Doctor found that You are carrying ........Infection & Present The Options of Medicines Available in market to cure the infection and leave it upto you to choose ,what you would like or what suits your budget
I Personally think that ''Presenting Options is CONFUSING THE CLIENT ''..........Sell with Confidence !
Yes ,Budgget is The Issue but Client's Wallet can Be Weigh by Scaning of his Belongings
There are alot of good looking low priced optical products available on the market-from frames to PALs (there is even price ranges on silicone nose pads). I like to be able to offer vision products at all price ranges and DISPENSE WITH CONFIDENCE knowing that every thing reccommended is quality.
I don't like to assume anything nor do i want to waste time recommending all the good and high end stuff and in the end have the customer tell me it's too expensive.
so i always ask if they have a budget in mind and how much are they willing to spend based on their needs so that i can show and recommend them stuff that are within their budget. after that , i will tell them what they will get if they are willing to spend a bit more.
Hmmm, there must be a 'balance place' here. Too often, when asking people 'their budget' it is what they WANT to spend on glasses, not what they HAVE to spend. Too often, the benefits of quality eyewear are not known by patients, and the differences they are experiencing not fully understood. I think one must always be able to 'share' some of what makes really good glasses 'good'....(I'm retired now, my vocabulary must have too :-))....so people have an opportunity to 'rethink' that bottom line on their eyewear costs....and just exactly what they are willing to 'part with' on that item that just so happens to be pretty much the ONE thing they use every day, and that people SEE first, every time that they look at them! :-) Just a thought!
Mother Theresa - MRS. "CoolOptican"
Most of our so-called reasoning consists in finding arguments for going on believing as we already do. —James Harvey Robinson
+1
I think its ok to ONLY offer the the latest technology and trendiest fashion frames at a higher price with the UNDERSTANDING that the client can go some where else to get their vision needs met at a lower price. Offering ONLY mid to high priced eyewear will force some, if not many, clients to purchase elsewhwere. IMHO its not opticians job to convince people to spend more than their budget allows for eyewear. It is the opticians job to make sure that the the clients vision needs are met. IMHO an opticians job is to make sure that the prescription is filled accurately and that the eyewear is fitted properly. Buying smart ensures that a fair net profit is made.
Opticians allowed to deliver what the client needs at a price they want (be a problem solver) on a consistant basis , IMO will be considered the (healthcare) professionals that they wish to be seen in the publics eye.
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