Love Your Eyes!

[Opticians Council]

The summer of 2012 is heating up! August marks the official launch of the Love Your Eyes™ campaign. Love Your Eyes™ is a multi-part campaign aimed at educating the public about why everyone should take care of their eyes with the aid of a Licensed Optician^OM. This exciting campaign demonstrates the true value of vision experts by providing potential eye healthcare patients across Canada with the opportunity to experience the service, care and expertise of a Licensed Optician. Ultimately, the goal of the campaign is to illustrate how an online transaction does not compare to this important relationship.

The Love Your Eyes™campaign will be launched in August in 3 cities across Canada with interactive Performance Installation Advertisements^TM. Aimed at mall pedestrians, these are interactive video-based events that will engage and educate audiences on the value of a Licensed Optician’s expertise, promoting the message of safe eye health and vision care. Love Your Eyes™ care packages will be distributed to lucky recipients at each launch location. The events will be held on August 18th in Vancouver at the Metropolis at Metrotown, on August 24th in Toronto at Yorkdale Shopping Centre, and on September 7th in Halifax at the Halifax Shopping Centre.

A nationwide online contest launches on August 18^th, featuring prizes such as: a shopping spree at your favourite store; a skydiving experience for two; an IMac; spa packages; and of course, complete pairs of glasses with a Licensed Optician^OM vision care experience. Participating Licensed Optician^OM sponsors will be highlighted on the site, and an educational component will also form part of the contest.

It’s a great time to be an optician – so get involved today!

Visit the Opticians’ Page at www.licensedoptician.ca for more information.

[HindSight2020]

The summer of 2012 is heating up! August marks the officiallaunch of the Love Your Eyes™ campaign. Love Your Eyes™ is a multi-part campaignaimed at educating the public about why everyone should take care of their eyeswith the aid of a Licensed Optician^OM.This exciting campaign demonstrates the true value of vision experts byproviding potential eye healthcare patients across Canada with the opportunityto experience the service, care and expertise of a Licensed Optician.Ultimately, the goal of the campaign is to illustrate how an online transactiondoes not compare to this important relationship.
TheLove Your Eyes™campaign will be launched in Augustin 3 cities across Canada with interactive Performance InstallationAdvertisements^TM. Aimed at mall pedestrians, these are interactivevideo-based events that will engage and educate audiences on the value of aLicensed Optician’s expertise, promoting the message of safe eye health andvision care. Love Your Eyes™ care packages will be distributed to luckyrecipients at each launch location.
A nationwideonline contest launches on August 18^th, featuring prizes such as: ashopping spree at your favourite store; a skydiving experience for two; anIMac; spa packages; and of course, complete pairs of glasses with a Licensed Optician^OMvision care experience. Participating Licensed Optician^OM sponsors willbe highlighted on the site, and an educational component will also form part ofthe contest.
It’sa great time to be an optician – so get involved today!
Visitthe Opticians’ Page at www.licensedoptician.cafor more information.

Doesn't summer solstice begin on June 21st?

Target audience is innocent mall pedestrians? Last time I checked, 'mall pedestrians' were 'actually shopping' in person and supporting brick and mortar retailers while not dressed in their pajamas.

Perhaps this is the wrong target market and maybe an ad on the Coastal home page would hit the target market better? Roger could use the additional ad revenue I'm sure.

[idispense]

Doesn't summer solstice begin on June 21st?

Target audience is innocent mall pedestrians? Last time I checked, 'mall pedestrians' were 'actually shopping' in person and supporting brick and mortar retailers while not dressed in their pajamas.

Perhaps this is the wrong target market and maybe an ad on the Coastal home page would hit the target market better? Roger could use the additional ad revenue I'm sure.

Google was fined 500 million dollars for profiting from illegal advertising which circumvented local applicable laws through the use of their technologies. Illegal internet dispensing could easily be controlled by pursuing the same avenues of defense that brought about these fines. It is easy to do; the filing can be done on the bottom of GOOGLE's web pages.
Many have gone this route before, even individual optical chains.

It would be ideal if the associations and regulatory bodies moved on this in unison.

One has to wonder why some would prefer to use a shotgun aimed at the wall behind them instead of using a sniper to shoot at the target directly in front of them.


There is a big difference between appeasement and action.

GREENPEACE, got results by taking positive actions aimed at specific targets.

Why are mall pedestrians considered to be specific eyeglass internet targets? They are not.

[idispense]

A video of the presentation would have been nice rather than a workout on the licensed optician web site hopping from here to there to try to learn about the campaign, which is not well explained. The package makes reference to sponsorships with a minimum value of $ 300.00 yet I thought I saw a mention of $ 100.00 someplace in the material.

The typos in the posting above are not reassuring for a organization dealing primarily with public communications.

It is not clear from the material downloads what the message contents would be as far as the internet warning for online purchases.

The launches are only in 3 cities, Vancouver, Toronto and Halifax. They don't seem to mention which malls sites are going to be used so how would any optician personally experience and evaluate the message they want us to sponsor ? Perhaps it would also be nice to know the location in the mall of the presentation?

Small details but really....

[idispense]

There are millions and millions of people in Canada, but there are only a handful of serious internet online vendors so why in the world would you take aim at the millions and millions of people to try to stop illegal on line vendors dispensing into regulated provinces? It does not make sense. Why would you not just uphold the laws of Canada and the applicable laws of the individual provinces?

Now personally I believe in branding and I believe internet vending can be stopped but is this really the way to stop internet vendors?


Can anyone shed light on which malls will be used and where in those malls the Performance Installation Advertisements might be found? Can anyone shed light on how effective it could possibly be to only reach the advertised 700 people per city? How much is it costing to drive these 700 people per city into an optical store?


When on line vendors target market using ad word technologies they are reaching millions of people not 700. Where is the cost effective rational to attack online vendors from behind the barn door and outside of the advertising medium that on line vendors tend to use?

[idispense]

The summer of 2012 is heating up! August marks the officiallaunch of the Love Your Eyes™ campaign. Love Your Eyes™ is a multi-part campaignaimed at educating the public about why everyone should take care of their eyeswith the aid of a Licensed Optician^OM.This exciting campaign demonstrates the true value of vision experts byproviding potential eye healthcare patients across Canada with the opportunityto experience the service, care and expertise of a Licensed Optician.Ultimately, the goal of the campaign is to illustrate how an online transactiondoes not compare to this important relationship.
TheLove Your Eyes™campaign will be launched in Augustin 3 cities across Canada with interactive Performance InstallationAdvertisements^TM. Aimed at mall pedestrians, these are interactivevideo-based events that will engage and educate audiences on the value of aLicensed Optician’s expertise, promoting the message of safe eye health andvision care. Love Your Eyes™ care packages will be distributed to luckyrecipients at each launch location.
A nationwideonline contest launches on August 18^th, featuring prizes such as: ashopping spree at your favourite store; a skydiving experience for two; anIMac; spa packages; and of course, complete pairs of glasses with a Licensed Optician^OMvision care experience. Participating Licensed Optician^OM sponsors willbe highlighted on the site, and an educational component will also form part ofthe contest.
It’sa great time to be an optician – so get involved today!
Visitthe Opticians’ Page at www.licensedoptician.cafor more information.

I count 20 typos, on the first glance , what number do you get ?