You call the doctor and ask him to rewrite the rx so that the consumer is not strong armed into buying only his lenses.
There are in house brands for a reason. To use the laws against the consumer.
The real question is this. If you substitute your lens for the "prescribed" lens who is going to turn you in? Will the patient file a complaint? Will the doctor? Both would have a legitimate right to do so. And if they do, what would the board of health do about it? Would they say harm was done? Would they fine you? Perhaps suspend your licence?
I am from a licenced state. I routinely have management from competitors stopping in to perform licensing checks. They don't even do it in secret. We try to keep our noses very clean around these parts.
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