Originally Posted by
Barry Santini
The public doesn't care about ANSI, nor should they. Ditto the FDA regulation. However, they should care about the FTC reg, the one wear it specifically states that the Rx should be handed to the patient (not the staff) after the exam is completed ( and paid for?).
You're never gonna legislate away the acceptance of adequate by people. Nor should you. You must create a fee structure that makes sense to people in a changing competative environment. Frames are easy to unbundle. The public's confidence in the *excellence* of lenses however, is not. For convenience sake, many people will still prefer the bundle at b&m, whether it be you, me or Costco/Walmart.
You're survival is in your hands, not these companies. They are no longer to be considered you partners, but rather players. It is what it is.
Amazon style is here to stay, and I for one, am glad of it.
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