MIDO 2002

SAFILO

The success of the first models in the Safilo Design line once again demonstrated the public’s high level of appreciation for Safilo prescription eyewear in terms of both the high standards of quality and the exclusive, patented technical features.
The new Safilo Design models continue to reflect the same philosophy: linearity of form; fine thicknesses; and temples that are flexible thanks to the use of nickel-free steel.
The colorations play on the shiny/frosted contrast of the various frame elements.
There’s a vast selection of new models in the Elasta line for men and women . The classic, elegant forms have been adorned with discreet decorative elements like the forked insets, the wavy temples and the finely grained endpieces.
Lightweight and non-allergenic, the Prestige models in titanium, glasant and rimmed, boast elegant lines and sober colors. Bolder tonalities are found in the models in acetate, featuring two-tone combinations with purple, pink, crystal and green nuances.
One of the principle characteristics of the Safilo line is the transversality of the products, including the models for kids in the Junior line. The children’s eyewear has been specially designed for young people’s physical characteristics and specific needs. In order to ensure greater comfort and safety, the earpieces have been completely coated with a special “soft touch” paint matching the lively colors of the rims that contrast with the palladium or ruthenium of the temples, endpieces and bridges.

BLUE BAY BY SAFILO GROUP

Lightness takes form in the prescription models in nickel-free steel of the Blue Bay by Safilo Group collection designed by Enzo Sopracolle. The hexagonal, oval and square shapes feature reduced silhouettes and essential lines.
Glasses composed of flexible, slender strands of steel, enhanced by distinctive details such as tiny insets in “cathedral” enamel enclosed in the eyelet of the earpiece.
The exciting color pallet features both shiny and mat hues, including new tones like pale green, purple, lavender, cardinal red and olive green, in addition to the more classic black, burgundy and opaque blue.
Maximum comfort thanks to the elastic hinge found in a series of products with slender metallic frames characterized by parallelepiped shaped temples and a delightful, discreet little tube in the endpieces.
The plastic products boast smaller proportions and finely crafted but not showy details, drawing their power from the new and original range of colors. Bright, transparent colors, at times in combination, blue, azure, crystal and lavender or purple combined with pink and blue.
The collection of Blue Bay prescription frames and sunglasses is manufactured and distributed by the Safilo Group.

OXYDO BY SAFILO GROUP

The new items in the Oxydo by Safilo Group sunglasses and prescription eyewear collection are always right in step with the latest market trends. Designed by Enzo Sopracolle, the new models are characterized by attractive creative and stylistic solutions. There’s a new version of the collection’s main model, Afterhours, which now comes in a very sophisticated, fashionable guise. A multitude of tiny studs in metal spangle the lateral parts of the single lens. It comes in only two lens variations, pale gray and smoke, in order to underscore the exclusivity of the model. A particularly flat lens is the principle characteristic of a series of squared models flourishing a distinctive decorative X on the endpieces. The Orbit model is distinguished by extreme, unusual design; a squared mask in flat metal with an innovative frame design, completed by a button with the X logo engraved by laser. The colors that shade from black to more metallic tones of gunmetal, rhodium and ruthenium are shiny.
A brighter range of colors distinguishes the models in acetate with rectangular forms that play on the graduated nuances of the temples, ranging from red to honey, from black to gray.
The are numerous prescription models that take advantage of the lightness of metal, steel and aluminum in order to offer consumers a complete gamut of trendy, young models. The frames in laminated metal are gorgeous, featuring tiny shapes and brilliant combination of inside/outside colors, including sky-blue/purple, pale pink/dark pink, blue/azure and many more.
A velvety effect for the models in metal with earpieces coated by a special varnish to ensure greater comfort. A splendid palette of colors helps people see the world with greater vivacity. Earpieces in fluorescent orange, yellow, sky-blue, cyclamen, caramel and acid green for frames in electric blue, dove gray, purple and azure.
Chromatic vitality is also the principle characteristic of the models in acetate with thick spatula temples through which you can make out the word Oxydo.
For all the people who follow motorcycle racing, Enzo Sopracolle has designed the Oxydo Race line which is characterized by its aerodynamic styling and scrupulous attention to details. Following the success enjoyed last season, once again this season the riders and spokespersons for the Safilo Oxydo Race team will be wearing this line of eyewear, in particular the featured models, Oxydo Race 8 and Oxydo Race 2.
The collection of Oxydo prescription frames and sunglasses is manufactured and distributed by the Safilo Group.

GUCCI

"Glamour and innovation": a series of prescription and solar eyewear that is right in step with this trend.
Technical features at the service of design characterize both the sunglasses with lenses that are interchangeable, thanks to an exclusive attachment system, as well as the folding models in metal and acetate.
The lenses, flourishing the laser-printed word Gucci on their upper portion, come in both classic and very innovate colors, mirrored black and pale gray, mirrored purple and brown, green and saffron.
Comfortable and handy, the folding glasses close up and fit into a very small zippered case the size of a lens. A series of original products in which the glasses are animated in the opening of the temple and the bridge, products boasting finely crafted details and a sophisticated range of colors, structures and lenses.
The drop-shape glasses have been revamped with a larger shape and with dramatic new lens colorations, like yellow and dark red.
Small and discreet, the new logo is the common denominator of a series of women’s models in Optyl – the exceptional tempered resin coating with an international patent – that have been colored with luminous, three-dimensional tones with matching lenses.
The new prescription models are also very innovative. For the first time ever the firm is presenting glasant models in titanium with stark styling and understated detailing. The bridges, temples and shapes boast a very essential design with only a few exceptions in terms of the color palette, including pale purple and khaki.
The lightness of steel distinguishes several of the squared models, open at the bottom and with applied lenses at the top part of the structure. Numerous interpretations for the models in acetate: sculpted thicknesses and distinctive colorations, including horn, granite, pale khaki, antique rose and crystal.

POLO RALPH LAUREN

There are numerous sunglasses and prescription models in the Polo Ralph Lauren collection.
A stunning international collection that is characterized by an innate style composed of sophisticated, elegant particulars. Very feminine, the Ralph Lauren models for a classy woman with refined taste. Distinctive detailing for all the products in the form of the new RL logo that embellished all the lenses and temples.
A highly recognizable symbol that renders the models by this premier American designer even more exclusive.
The metallic masks feature clean lines and slender, wire-like temples with earpieces in the same color as the lenses, including a radiant saffron and wonderfully fresh aquamarine.
Definitely fashionable, the models with wide handcrafted temples in acetate flourishing the RL logo submerged in the plastic. The bars in metal on the sides of the structure confer a further luxurious decorative touch that is also picked up in a series of glasant models.
The mirror lenses that range from pale gray to silver and black stand in contrast to the temples in tones of ivory, tortoise and black.
A sophisticated ivory tone is also the distinctive element for several women’s models where it is utilized on the inside part of the frame to contrast with black and Havana.
The prescription models are outstanding for their clean lines, simple design and slender thicknesses. The color palette is interesting, right along with ever-popular black one discovers exciting new gradations of Havana or very unusual combinations like purple/lavender, blue/crystal, amber/tortoise. An incredible lightness distinguishes the new products in metal. Super-lightweight models in metal embellished by tiny cylindrical insets in the earpieces. Some very trendy new colors are available for the more feminine models - satin-finished aubergine, blue, rhodium, wisteria and azure – while the range of colors for the men’s models features more classic tones.
The collection of Polo Ralph Lauren prescription frames and sunglasses is manufactured and distributed by the Safilo Group.

DIESEL

Diesel is presenting a collection of prescription eyewear and sunglasses that is highly original in terms of both shapes and colors. The acetate models, Bit Gravity and Uniglyph, both feature a fascinating shape that consists of a combination of squared and oval lines. Gorgeous highlights distinguish the lenses the are sometimes combined with colored temples. Saffron, mirrored purple and acid green are some of the features colors. Brand new stylistic contents for the masks with internal structures in metal. The sweeping wraparound quality of the look is combined with flush lenses in gray/green, smoke and pink that pick up on the inset in acetate found on the temples.
The prescription eyewear takes on a dimension of meaning, playing the role of a primary accessory capable of making a powerful fashion statement. There are numerous models boasting intriguing names like, Interface, Nitrogen, Nyphram, Pseudo, Exine and Kloan to name just a few. The collection is composed of a great many models characterized by painstaking research in the area of shape; the proportions are small and original, like the models in acetate with temples that attach to the lower part of the fronts. A gorgeous color palette, boasting lots of two-tone effects, like burgundy/horn, blue/yellow, black/horn and blue/azure.
The models in metal also have small dimensions, essential in terms of both design and detailing, like the little semicircular inset adorning the earpieces. A nuanced effect for the tonalities: black shades elegantly into silver, blue into azure and red into burgundy. An unmistakable hallmark distinguishes this fine collection of eyewear; the bold Diesel D logo proudly emblazoned on the temples constitutes the identifying mark of the entire collection
The collection of Diesel prescription frames and sunglasses is manufactured and distributed by the Safilo Group.

MAX MARA

Style and understated elegance are the hallmarks of the sort of woman who selects Max Mara. The accessories turn out to be a highly important component in defining and underscoring one’s own personal style. And glasses, the eyes’ frames, constitute an essential part of any personal statement.
The latest collection of Max Mara sunglasses have focused attention on the design of the forms, emphasizing large, feminine proportions – squared, teardrop-shape and mask-style. Like a precious little jewel, the M logo in metal embellishes the wide acetate temples. The colorations are gorgeous, typical of the world of Max Mara, black gauze, streaked horn, blue/black, coffee and red/gray. The profiles, bold or slender, encircle lenses of various tonalities, both dark and nuanced as well as in the newest, high-impact colorations, like saffron, lavender, mirrored brown and pale gray.
There are numerous prescription models and they feature clean, sophisticated lines. The open metallic frames are very lightweight indeed, boasting squared, oval and butterfly shapes. They are luminous thanks to the shimmering tonalities and they come with pro forma colored lenses. An elasticized micro-hinge ensures maximum comfort.
Slender and feminine, the models in acetate display geometric and oval shapes, as do the models in steel with plastic temples.
Design in the sense of a quest for style and elegance is the common denominator of several models in nickel-free metal, boasting square shapes. Some of them have acetate temples and a lovely photo-engraved M logo, while others boast flat profiles. The models in acetate are very feminine and boast rough corners and metal insets on the sides of the frame front that match the tonality of the rest of the frame – gold with Havana, streaked tortoise, red/gray and speckled black; there is also organge and azure with streaked horn in the very same nuance.
The collection of Max Mara prescription frames and sunglasses is manufactured and distributed by the Safilo Group.

VALENTINO
A refined flair and elaborate detailing distinguish the new models in the Valentino collection. Fascinating, the new models in acetate are characterized by large, squared proportions for a woman whose a little bit mysterious. A strong sense of elegance is expressed by the sophisticated details, like the brushstroke of red on the inside of the frame, the white profile in sharp contrast with the absolute black and crystal-colored intarsia effects.
Bold design and differing thicknesses for a series of models in metal with lenses that have been combined in an unusual manner with the frame: eyewear that shows of a unique flair for design.
The energy of color is clearly expressed in the large acetate models: coral, turquoise and Valentino red are some of the dramatic tones that have been selected. The lenses are flush, lightweight and they come in the classic colors to more effectively show off the visual impact of the acetate structure.
There’s a broad selection of prescription models. The luminous colorations - rhodium, wisteria, lavender, gold and light brown – are combined with elegant forms and luxurious metallic effects. The material is made to manifest new and unprecedented expressions - bars, wires, X-shaped compositions – for eyewear imbued with a uniquely sophisticated personality.
The collection of Valentino prescription frames and sunglasses is manufactured and distributed by the Safilo Group.

OLIVER

The new collection of Oliver prescription frames and sunglasses is geared to young people who are looking for accessories capable expressing their individuality, especially when it comes to selecting a fundamental complement for the face.
The new models of sunglasses in acetate are outstanding for their contemporary, wraparound design and for the simplicity of their decorations, like the smart metal inset in the bridge. A major statement is made with color: saturated or transparent, these tones are very original and unorthodox, like acid green, azure and purple.
The new models in metal boast narrow shapes that conform to the shape of the face, concentrating the stylistic imprint in the lightness of the flat, extra-fine profiles.
A stunning common denominator can be found right across the board in all the new prescription models: intense color as a bold hallmark that is manifested in both the metallic models, with the inside of the fronts in the same tonality as the temples in acetate, as well as the plastic models, wht the combination and exaltation of vivacious, intense colors.
The collection of Oliver prescription frames and sunglasses is manufactured and distributed by the Safilo Group.

PIERRE CARDIN

A sophisticated, elegant woman who is at the same time dynamic and modern. This is the woman being targeted by the Pierre Cardin collection of prescription eyewear. The models tend to feature soft, large proportions that are very well suited for progressive lens as well and the color palette includes both the standard classics as well as the more contemporary hues, like the springy pastel tones.
The decorative details are quite sophisticated, such flourishes as luxurious forked endpieces, luminous enamels and hinged insets.
For the men the collection modulates into a series of classic, elegant models that are embellished by comfortable details like temples in beta-titanium and elasticized hinges.
Pierre Cardin: a timeless, international style.
The collection of Pierre Cardin prescription frames and sunglasses is manufactured and distributed by the Safilo Group.

BURBERRY

A brand that for decades has represented the best in English design and style and one that has been getting a lot of international attention lately thanks to the new fashion contents with which it has managed to imbue its entire range of products. The collection of eyewear, both the sunglasses and prescription models, has not been exempt from the stylistic overhaul and they have managed to come up with some very youthful, contemporary models.
The sunglasses models tend to focus attention on the updated shapes and various stylistic elements like the option to utilize a double bridge and wraparound lenses. The famous check pattern is subtly recalled in the engraving on the endpieces. The coloration of the lenses is fascinating the way it revives classic tones, combining them with exciting new colors like saffron and mirrored pink. No concessions to opulent frill or exaggerated details in the new prescription models. Clean shapes, tiny incisions with the Burberry logo and extremely lightweight materials in addition to the usual, subtly understated check pattern used to decorate the temples or as a basic coloration in the acetate models.
The collection of Burberry prescription frames and sunglasses is manufactured and distributed by the Safilo Group.