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Thread: Essilor creates a new standard in protecting eyes...............................

  1. #1
    Manuf. Lens Surface Treatments OptiBoard Gold Supporter
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    Blue Jumper Essilor creates a new standard in protecting eyes...............................

    Essilor creates a new standard in protecting eyes
    from damaging UV rays

    Charenton-le-Pont (France), 1 March 2012 –

    Essilor, the world leader in ophthalmic optics, today announces the introduction of Crizal UV, the corrective eyeglass lens offering the most advanced
    protection against damaging UV light. At the same time Essilor is introducing a new “Eye-Sun Protection
    Factor” (E-SPF) in order to drive consumer awareness about the importance of protecting eyes from
    ultraviolet rays.
    Hubert Sagnières, Chairman and CEO of Essilor, said
    “Visual protection is a fundamental part of our
    mission. I am proud that Essilor is once again at the forefront of innovation in launching Crizal UV.
    Protecting the eyes and the surrounding area against UV damage is such an important issue that we
    have also introduced the Eye-Sun Protection Factor to build consumer awareness and understanding”.

    Exclusive Backside UV Protection

    Most eyeglass lenses prevent transmission of UV rays hitting the front side of the lens. However, up until
    now, even the best clear eyeglasses did not protect against the danger of the UV rays coming from the
    back and side of the lens, which can represent up to 50% of damaging UV light. The Essilor innovation
    involves a new anti-reflective coating on the backside of the lens which virtually eliminates UV light
    reflection into the eyes while maintaining the premium transparency of the lens. This breakthrough
    innovation has the potential to make an impact on the lives of individuals of all ages with all types of
    vision needs, all year long. This reinforced solution against UV rays is available for clear lenses as well
    as for sun lenses, with Crizal Sun UV.

    Introducing the Eye-Sun protection factor to drive consumer awareness

    To increase awareness about efficient types of UV protection for eyes, Essilor has developed an
    international Eye-Sun Protection Factor rating system, similar to the index used to rate skincare and
    sunscreen products’ efficiency. A recent survey* in Europe showed that more than two thirds of
    consumers were unaware that clear lenses offered any protection against UV and over 90% recognised
    the utility of a sun protection factor for eyewear. This evaluation system will help drive understanding of
    the level of UV protection provided by eyewear. Values vary from 2 to a maximum of 25 for clear lenses
    and 50+ for tinted sun lenses. With an E-SPF of 25, Crizal UV lenses are the only ones to reach the
    maximum level of protection in the clear lens category** and outperform other lenses on the
    marketplace.

    The E-SPF protocol has been developed and endorsed by independent third parties and provides an
    objective laboratory index for eyewear, certifying the global UV protection of a lens. Essilor is convinced
    that this unique evaluation system, along with Crizal UV, will increase consumer knowledge on UV and
    help improve visual health by protecting the eye from the invisible and often irreversible dangers of UV
    light.

    UV Light: A Significant Threat to Healthy Vision

    UV rays have a direct and irreversible impact on eye health: UV light has been proven to accelerate eye
    ageing, skin cancer and the appearance of cataracts. It is estimated that around 15 million people
    worldwide become blind from cataracts annually, of which up to 20% may be caused or aggravated by
    UV exposure. In addition 5 to 10% of skin cancers, also directly linked to UV rays, appear in the eye
    periphery. Children are particularly vulnerable to UV rays and their annual exposure is three times higher
    than that of adults as they spend more time outdoors. UV rays pose a threat 365 days a year, even in
    cloudy weather as 40% of UV exposure occurs when people are not in full sunlight.

    * IPSOS Omnibus Survey conducted for Essilor in January 2012 in 5 European Countries (France, UK, Germany, Spain and Italy)
    ** for lenses made with all materials except Orma (the organic material with an index of 1.5).
    About
    Chris Ryser
    ________________________________________
    DLO. NA.IC.I.T.PO

    http://optochemicals.com............................. http://arcoatings.com

  2. #2
    OptiWizard OptiBoard Silver Supporter
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    Just how is this different from putting A/R on the backside of the lens??? More great marketing from the big E?? What do all of you think?

  3. #3
    OptiWizard Pogu's Avatar
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    This thread is kicking a dead horse, the technical aspects of this coating have been discussed recently and with little positive result. If you use Avance w/ SGP as your main AR its a moot point as this replaces it.

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