... misleading? I know we've already discussed this some but I got a flyer from my lab today promoting Crizal UV stating this little nugget...
"...designed to protect your patients eyes from dangerous UV light coming from the backside of the lens , ensuring their visual health over time."
1. Lenses don't emit UV from the backside (or anywhere else, frankly); it may pass through the backside, but certainly doesn't 'come' from the backside.
2. Blocking UV, even if you wore a full face shield of UV inhibitor CANNOT "ensure" visual health. Merriam-Webster defines "ensure" as "sure, certain, safe" - with synonyms like "guarantee".




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I will agree that the use of "ensure" isn't fully accurate in this context, so you get to chalk up a point to semantics.





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