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Thread: About Keystone.....not Keith Stone.

  1. #1
    OptiWizard anthonyf1509's Avatar
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    About Keystone.....not Keith Stone.

    Quote Originally Posted by Barry Santini:409532
    Retail margins are typically a Keystone (2x) like the plano RayBans.

    B
    People often ask why our RayBan are $25 more than most other retails. We rarely have breakage and returns/defects, so our warranty helps a little with the cost.
    A frame warranty adds value regardless of personal feelings on them.

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    Most practices adjust Plano suns for patients, most retailers don't. When you add up the time of possible warranty service, adjustment and repairs over 2 years, $25 is a bargain.
    Last edited by sharpstick777; 02-07-2012 at 02:38 PM.

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    Master OptiBoarder OptiBoard Silver Supporter Barry Santini's Avatar
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    Good points!

    B

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    Right on! We also are adjusting for shipping to us as well. I consider it time spent on the frame and shipping at about $30 for a lifetime of the glasses adjustments/repairs.

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    OptiWizard anthonyf1509's Avatar
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    Actually, on a brand like RayBan, we take the MSRP and add $25.
    The no fault extended frame warranty is $25 for 1 year.
    No 2 year frame warranties.

    RX jobs get it every time. Plano, not so much.
    We never buy them polarized. We offer free Plano polarized with year supply of contacts,
    or can be added for $20
    We avg. 5 per week between RayBan/Coach/Closeouts

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