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Thread: CBC is looking into the optical industry.............................

  1. #51
    Independent Problem Optiholic edKENdance's Avatar
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    How can someone like Bergez even afford to move across the country and set up stores in BC? I don't understand how that works at all. Deregulation seems to be attracting some pretty shady characters.

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    Last edited by idispense; 02-25-2012 at 03:45 AM.

  3. #53
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    Last edited by idispense; 02-27-2012 at 01:25 PM.

  4. #54
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    my analysis of the video (which by the made me sick to my stomach for real)

    1. right off the bat he says your glasses cost more than you Ipad? ...so in other words your music is more imporant than your eye

    2. I wonder if bergez actually called CBC for this story so he can get a plug for his new store in BC

    3. If crearly does a good job with their glasses why dont they do progressive glasses anymore?

    4. Bruce bergez is coming to bc to sell his 3 pairs for 200, why doesnt he sell these 'generic' for 90 bucks for 3 pairs?

  5. #55
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    Quote Originally Posted by charan View Post
    my analysis of the video (which by the made me sick to my stomach for real)

    1. right off the bat he says your glasses cost more than you Ipad? ...so in other words your music is more imporant than your eye

    2. I wonder if bergez actually called CBC for this story so he can get a plug for his new store in BC

    3. If crearly does a good job with their glasses why dont they do progressive glasses anymore?

    4. Bruce bergez is coming to bc to sell his 3 pairs for 200, why doesnt he sell these 'generic' for 90 bucks for 3 pairs?
    Let's not fool ourselves. At Great Glasses their average sale was in the $850 area. That's average sale.

  6. #56
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    Oh and by the way, when Bruce starts making money in B.C. will he be sending any back to Ontario to pay his outstanding fines? As an Ontario taxpayer I'd like to know the answer to this.

    Regards,
    Golfnorth

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    Last edited by idispense; 02-27-2012 at 01:26 PM.

  8. #58
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    Quote Originally Posted by idispense View Post
    Write in your question to Melisse, the on staff College lawyer and ask her that question . You might also ask her why Bergez is not in jail serving the second year of what should have been his sentence . Maybe she can explain why he recieved a suspended sentnce for the second year. Might even ask Melisse if she, as College lawyer, objected to the judge suspending sentence and if we could see that in writing . If you are really into writing questions you could even ask Melisse why she has never reported the suspended sentence to the membership.

    Maybe Melisse is waiting to go up on stage at the next CE event and explain these things in front of the membership.
    Write Melisse yourself. I am not your lacky.

  9. #59
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    Last edited by idispense; 02-27-2012 at 01:26 PM.

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    Last edited by idispense; 02-27-2012 at 01:26 PM.

  11. #61
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    Quote Originally Posted by lensguy View Post
    +

    http://www.greatglassesbc.com/

    How sad is this?

    So far his website shows no ratings on http://alexa.com , which means not much internet presence.

  12. #62
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    Last edited by idispense; 02-27-2012 at 01:27 PM.

  13. #63
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    Quote Originally Posted by Chris Ryser View Post
    So far his website shows no ratings on http://alexa.com , which means not much internet presence.
    He gonna get in more trouble for using those logos. Is this guy superman or something?!?!

  14. #64
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    IMO she did fine. This was ambush journalism with editing to give the story the predetermined angle they were looking for. There was no way the statements you suggested would have made it onto the segment. They interviewed many optometrists and ECP's that never made it past the editing room, so obviously nobody gave them the kind of quotes they were hoping for. LC/Lux took the hit and it will make more people consider online. Unfortunately, Bergez comes out the big winner here which speaks to the credibility of the show.

    Quote Originally Posted by idispense View Post
    Did College of Optometrists forget that on line vendors are not legal in Ontario? You have to be an Optician or Optometrist to dispense eyewear according to provincial laws. If Ann Landers was alive today she would give that lady 40 lashes with a wet noodle.

    The College of Optometry needs a better person to represent them in front of the camera and someone who will not squirm under pressure . It takes self confidence and an air of authority not weakness to do that .

    There was a much better answer and message to deliver. Her answers did not cut it . Her answers did more harm than good .

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    Last edited by idispense; 02-27-2012 at 01:27 PM.

  16. #66
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    Quote Originally Posted by idispense View Post
    ..............
    Clearly's warehouse showed many boxes labeled ANNE KLIEN on their shelves . Lux product clearly winds up on the shelves of Coastal . Check Coastal's web site and look at how many other of the Lux brands are at Coastal.

    Lux sells to you , they sell the same in their own stores and the same product winds up at Coastal . For Lux it is a win win win . If Coastal gains customers that Lux can't sell at one price then either you sell it or your buddy does or Coastal or another interneter sells it . Either way Lux moves the product .


    If the CBC program increases the traffic to Coastal it will not hurt LUX at all , in fact it will help them .

    And who do you think is also one of the largest internet sellers ?

    Wipe the smudges off your lenses and open your eyes .
    So we as independent ECP's have to change our purchasing habits enmasse. I know that's seems unlikely given the animosity between optoms and opticians but I dont see another way to regain some competitve advantage in the marketplace. Both O's have to realize how much the threat is shared.
    If Lux and the rest cant have their frames in our dispensaries and sell online for less. The consumer is being conditioned view online purchses as sooo much cheaper then sell your frames and lenses (Ess..) there for lower margins! I'm sorry for the reps as I havent been buying for the last yr. No I have to strart sourcing the lenses elsewhere.....

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    Last edited by idispense; 02-27-2012 at 01:28 PM.

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    Last edited by idispense; 02-27-2012 at 01:28 PM.

  19. #69
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    We now have a reply from the Ontario Opticians Association in regards to this Market Place broadcast. I am pleasantly surprised. Now if we can just keep the ball rolling nation wide amongst the three O's. Perhaps we might be able to solicit a response from the provincial and federal government bodies who enforced the rules against us to protect the public but neglect to enforce the same rules against unregulated providers!


    http://www.ontario-opticians.com/Ontario_Opticians_Association/OOA%20MEDIA%20RELEASE%20Feb%2027%202012.pdf

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    I have tried from Coastal.com to eyglasses...........there is nothing to find. Looks like health Canada does not recognize the optical to be under their wings. Maybe anybody else will try from this angle ?

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    Regulatory bodies have known of these issues for many years . Is there any sincerity ?

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