One theory why
vision insurance sucked....
An individual that purchases
vision insurance for highly discounted eyewear will come through the door yes, for instance get $300 worth of services for $100 (which really is $50, after
vision insurance's cut) and walk out with a smile. This individual has no customer loyalty to you, even if your customer service, selection, exam, staff, and all attributes of your office were top notch and perfectly suited this individuals needs.
When the times comes for a new pair of glasses, this indivdual will find the next place that has
vision insurance available, why would they spend over $300 at your place for the same thing they got last year for $100? They will be "
vision insurance" customers for life, just going to places that offer these discounts, for the thrill of saving so much money and bragging rights to their friends...
By offering such deals in an eyewear boutique the individual has a better understanding of the profit margin of the eyewear we sell also, they all understand how
vision insurance works, they know that they just walked out of your office paying hardly anything for something that would of cost them over $300 if
vision insurance did not exist. AND
vision insurance took 50%... AND you made a profit!!!
. Just an answer on how
vision insurance may be "bad"
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