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Thread: Yellow Pages

  1. #1
    Master OptiBoarder
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    Yellow Pages

    Anybody still putting display ads in the Yellow Pages?
    Just wondering.

    Regards,
    Golfnorth

  2. #2
    Ophthalmic Optician
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    Not on purpose.

    The only display ads we run are those that we had contracts for, and are now running their course. If you wanted to run display ads (I don't know why you would), there's never been a better time. Rates are near "name your own price" levels, due to businesses going under, and the remaining businesses becoming more marketing savvy.

    I'm sure that there may still be some markets that yellow pages might work, such as rural areas with limited internet/cell phone coverage, but for the most part, the yellow pages model has been dead for some time. For what it cost, it makes much more sense to staple your business card to a pack of $1 bills and hand them out on the street corner - at least folks will remember you (for a time).
    Ophthalmic Optician, Society to Advance Opticianry

  3. #3
    Master OptiBoarder
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    Nope, no more display ads. At most we do in column listing with a few services and products, Maybe a bold line here or there. ..and I'm not so sure that even this is worth it anymore.

  4. #4
    Master OptiBoarder OptiBoard Gold Supporter DragonLensmanWV's Avatar
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    I cut ours down to business card size last year, and this year there are several I won't renew.
    DragonlensmanWV N.A.O.L.
    "There is nothing patriotic about hating your government or pretending you can hate your government but love your country."

  5. #5
    Master OptiBoarder OptiBoard Bronze Supporter
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    Cut them off ansd save $135.00 + TX per month. Todays electronic world makes them redundant,

  6. #6
    Snook Fishin' Optician Specs's Avatar
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    Decided I'm in my last year. I know when I look something up its easier and faster on the computer. Guessing I'm far from alone.

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