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Thread: Dropping Marchon and Viva

  1. #1
    Bad address email on file Greg Hazard's Avatar
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    Dropping Marchon and Viva

    I'm planning on dropping both Marchon and Viva. I guess me rational is 'why should I support companies owned by "insurance" or discount plans?"

    I do not carry any Luxo products what so ever.

    What are your thought?

  2. #2
    Bad address email on file
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    dont cut your nose to spite your face

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    Rising Star
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    we are selling down our marchon. no lux or viva. no loss,plenty of great lines out there with out needing the big dog's.

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    Quote Originally Posted by Greg Hazard View Post
    I'm planning on dropping both Marchon and Viva. I guess me rational is 'why should I support companies owned by "insurance" or discount plans?"

    I do not carry any Luxo products what so ever.

    What are your thought?
    To each their own......

  5. #5
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    Quote Originally Posted by ezrich View Post
    we are selling down our marchon. no lux or viva. no loss,plenty of great lines out there with out needing the big dog's.
    Agreed. We have limited our exposure to Marchon, lux, and Viva.

    I rather cut my nose off once, than have those brands continuously punch it in. There's money to made in other brands.

  6. #6
    Ophthalmic Optician
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    Quote Originally Posted by Greg Hazard View Post
    What are your thought?
    My thoughts? They don't care.

    It is my belief that you (and I..and Fezz...and OBX...and...) are such a minority, that they don't even notice when you don't buy from them.

    Case in point: Before Marchon became VSP, we did around ($ a lot $) per month with Marchon, on just their Nike product. I dropped them the day they became VSP. The rep was a friend of mine, and she called me before I called her, as she knew I wouldn't deal w/them once the deal went through. From that day on, the only correspondence I've had with the company is when the reps change, and I get the form letter stating how excited they are to introduce me to their latest rep. Most times, I don't hear from that rep, which is really Ok, as I like to keep things positive, and having to say "no" over and over is not positive for either me, nor the rep.

    So really, I don't think they care. I do...it makes me feel better about myself and my business, but I don't think you/we even register on their meter.

    (If you go over to the professional forum, I'll tell you a funny story!)
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    Bad address email on file georgehhsu's Avatar
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    marchon or lux frames or viva

    I agree on not supporting those big guys that are insurance based. Too bad that none of the frame manufacturers care as much as we do for our business.

  8. #8
    OptiWizard
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    My attitude towards Lux has changed though.

    I now see the big on-line opticals as my biggest "thorn".

    Lux will protect their product by keeping it off line to protect lenscrafters. This will protect somewhat any brick and mortar.

    Other companies without retail brick and mortar will be tempted to sell to on-line when times get tough.

    Not popular, but my opinion anyway.

    Harry

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    Quote Originally Posted by harry888 View Post
    My attitude towards Lux has changed though.

    I now see the big on-line opticals as my biggest "thorn".

    Lux will protect their product by keeping it off line to protect lenscrafters. This will protect somewhat any brick and mortar.

    Other companies without retail brick and mortar will be tempted to sell to on-line when times get tough.

    Not popular, but my opinion anyway.

    Harry

    Your opinion totally makes sense, but unfortunately, the beancounters at lux are not as smart as you. They already use framesdirect as a launchpad to market their frames. Just look at what frames are pushed on the front page of framesdirect website.

  10. #10
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    Quote Originally Posted by Greg Hazard View Post
    I'm planning on dropping both Marchon and Viva. I guess me rational is 'why should I support companies owned by "insurance" or discount plans?"
    Are these frame companies??

  11. #11
    Ophthalmic Optician
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    Quote Originally Posted by harry888 View Post
    Lux will protect their product by keeping it off line to protect lenscrafters. This will protect somewhat any brick and mortar.



    Harry
    Harry,

    I was looking for the "tongue in cheek" avatar at the end of your post, but didn't see it. I read your post twice, and have come to the conclusion that you are serious.

    Which products does Lux NOT sell online? The only one I can think of is Oliver Peoples.

    In the past, I would never post a link to one of these online companies, but since I don't carry any of the frames they feature, I really don't care. Have you seen the biggest lately?

    http://www.framesdirect.com/search/e...spx?qs=versace

    YOU, as a "valued" retailer, cannot buy these w/out buying the minimum, and by keeping a designated (their designation) number of sku's in stock. Of course they do this to "protect" the brand from being diluted.................................................not.


    Do you really feel "protected"?
    Ophthalmic Optician, Society to Advance Opticianry

  12. #12
    Master OptiBoarder OptiBoard Gold Supporter DragonLensmanWV's Avatar
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    Not to mention that you have a unilateral agreement (That means you are forced to agree to their terms) that you cannot discount RayBans. Of course everyone else, including Lux online, sells them at discount, often at your cost.
    How is that protecting you or your brand?
    DragonlensmanWV N.A.O.L.
    "There is nothing patriotic about hating your government or pretending you can hate your government but love your country."

  13. #13
    Master OptiBoarder LENNY's Avatar
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    I strongly believe that luxottica is not against internet sales. And if they need to they will make separate brands for their own stores like Genny, Byblos, Sergio Tachini .....

  14. #14
    OptiWizard
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    Johns,

    Fifteen years ago it was easy to see who the competition was, namely the big chains. I didn't carry Lux because I didn't want to be a showroom for lenscrafters (but now their prices are higher than mine), Now I don't want to be a showroom for the internet.

    Now with internet sales and integration of insurance, manufacturers, and stores, it's more difficult to see what we are competing with.

    The internet and internet sales are here to stay. Libraries are closing due to downloads, phonebooks are gone, publishers and journalists are struggling. To survive we have to carefully rethink our strategies.

    PLAN: Inverst in UPS and Fedex. With only two major carriers they won't undermine each other the way cell phone companies do.

    Keeping all options open and thinking different than I did 15 years ago.

    Harry



    Quote Originally Posted by Johns View Post
    Harry,

    I was looking for the "tongue in cheek" avatar at the end of your post, but didn't see it. I read your post twice, and have come to the conclusion that you are serious.
    Do you really feel "protected"?

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