Coastal Contacts sells $1.6 Million in a Single Week ...

[Doug]

you can thank former minister of health, Liberal Kevin Falcon for the slack laws that enabled this to happen.

You can read both stories here ...
Coastal Contacts sells $1.6 Million
Kevin Falcon Endorsement Comes Under Fire

Where are the petitions from the boards and associations?

[eyemanflying]

Too busy hobknobbing and travelling the world.

[Chris Ryser]

Too busy hobknobbing and travelling the world.

Coastal Contacts Sets Eyeglasses Orders Record of $1.6 Million in a Single Week

Posted on: Wed, 26 Jan 2011 15:35:15 EST



Symbols: COA, CSOAF

, British Columbia, Jan 26, 2011 (GlobeNewswire via COMTEX) -- Coastal Contacts Inc. (TSX: COA | PowerRating) (Stockholm:COA) announced today that the Company generated an eyeglasses orders record of more than $1.6 million in a single week, from January 18-24, 2011. Total units ordered for the period were approximately 23,000 pairs of eyeglasses.

"We are greatly encouraged by the sales demand Coastal is experiencing in our rapidly growing eyeglasses category," stated Steve Wallace, Coastal Contacts, Vice President of North American Sales. "Coastal is uniquely positioned to capitalize on this opportunity as we continue to build out our industry leading [COLOR=#339900! important][COLOR=#339900! important]infrastructure[/COLOR][/COLOR] which combines quality, speed of delivery and value. The customer response is very strong, and we are focused on ensuring the best [COLOR=#339900! important][COLOR=#339900! important]customer [COLOR=#339900! important]service[/COLOR][/COLOR][/COLOR] experience in the online eyeglasses channel."

The top selling frames during the week were:
Kam Dhillon 3017 purple
Derek Cardigan 7002 Black
Joseph Marc 4037 Black
Nike 7008 Pilgrim
Guess 1598 Black

Three of the top five selling frames during the week were Coastal's in house private label products, which reflects its ability to develop and market eyeglasses brands to a broad customer base.

Orders is a non-GAAP measure defined as orders placed by [COLOR=#339900! important][COLOR=#339900! important]customers[/COLOR][/COLOR] in the time period referenced through our websites or our call centers. The nearest GAAP measure, sales, differs from Orders in that sales reflect orders that have shipped, net of cancellations, returns and exchanges. Coastal is reporting orders as the Company believes that its investors may use this figure to make more informed investment decisions about the Company. Orders is a non-GAAP measure that does not have any standardized meaning prescribed by Canadian GAAP, is therefore unlikely to be comparable to similar measures presented by other companies and should be considered in addition to, and not as a substitute for, sales and other measures of financial performance reported in accordance with Canadian GAAP.

[dbledbo]

Chris you are doing very professional reporting!

[2o/20]

we should thank the college for not protecting the profession

[eyemanflying]

we should thank the college for not protecting the profession

Don't forget to also thank Essilor for providing most of the products.

[oculus]

The nearest GAAP measure, sales, differs from Orders in that sales reflect orders that have shipped, net of cancellations, returns and exchanges. Coastal is reporting orders as the Company believes that its investors may use this figure to make more informed investment decisions about the Company.

They gave about 50% of the frame with promotion .. then advertise to the stockmarket a money conversion of units orders .... I suspect they just take the average price of units that are really sold ... then mutiply this amount of $$ by the unit ordered ... even the free one ....

For me all those press release are just there to boost the price of the shares ... but when you look at the real profit of the company .... you can ask yourself if their business model is really good.

[Chris Ryser]

For me all those press release are just there to boost the price of the shares ... but when you look at the real profit of the company .... you can ask yourself if their business model is really good.

They have a load of websites around the globe and their traffic ratings are going up staedily. I believe right now it is not about profits but more about expansion and they seem to succeed at it. Maybe their ultimate goal is to sell at some point to one of the large corporations for a ton of money. Essilor is always ready for more expansion......from the machinery to make the product to selling to the consumer and end-user.