Pro Fit Optix is currently accepting applications for a VP – Sales and Marketing
· 5-10 Years of Optical Experience Required

· To build a first class sales organization within the optical industry (labs, ECP’s, IPA’s, Buying Groups)
· Increase sales of our SF PAL, backside progressive software, Rx Free-Form lenses and complete eyewear program
· Experienced with brand development, market segmentation, pricing, promotion, research & analysis, product introduction into the US and global markets.
· Analyze and evaluate the effectiveness of sales, methods, costs, and results.
· Develop and manage strategies and plans for marketing opportunities with associated metrics.
· Promote positive relations with vendors and clients.
· Based in the Dallas, TX area


Please forward cover letter, salary expectations, professional references and resume to Kristina Roberts
kroberts@profitoptix.com