Interested in your thoughts on the new idea to launch a virtual Vision Expo. Would you log in? Would you take the online ce credits, chat with other guests and visit virtual booths?
It won't replace the New York or Las Vegas shows. It's really an extension of the brand and a test of new technologies. Here's the "official" press release:
Norwalk, CT (May 17, 2010) Show management is pleased to announce the creation of Virtual Vision Expo, an online extension of International Vision Expo’s physical trade shows held in New York City and Las Vegas. This new online platform will allow eye care professionals to experience the networking and business-building aspects of physical trade shows throughout the year.
Virtual Vision Expo, which will launch in early November, will include an auditorium for continuing education and training sessions; a networking lounge for one-to-one chats and peer-to-peer networking; an exhibit hall to visit booths, view product presentations and demonstrations, ask questions and place orders. Attendees will also have access to a resource center for where they will be able to save presentations, white papers and e-brochures to a virtual brief case.
“We’re seeing an emerging trend in the trade show industry of virtual trade shows,” said Tom Loughran, vice president for Reed Exhibitions. “Advances in technology have greatly changed the way we do business. Now with just a computer and an internet browser, Virtual Vision Expo will offer eye care professionals the experience of a trade show without the travel costs and time away from the office.”
Final details regarding Virtual Vision Expo will be available in the coming months and registration is set to open shortly after International Vision Expo West.
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