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Thread: What is your Return Rate?

  1. #1
    Bad address email on file Mikef's Avatar
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    What is you Return Rate?

    1. Just wondering the % of yearly returns on Frames!


    2. What is your % return on broken frames!


    3. How about defective lenses too?

  2. #2
    Ophthalmic Optician
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    Our return rate is around 2%. This does not include frames that are ordered for "patient approval".

    Our breakage rate on frames is below 5%. We don't differentiate between abuse and defect. We return all breakages.

    I can't remember the last lens that was returned because of defects, but we probably return 30% of our lenses under the SRC warranty.

  3. #3
    Bad address email on file Mikef's Avatar
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    Johns

    That is great! 2%. The average is about 15 to 20% total!(In the US.) Outside the US it is much lower!

  4. #4
    Ophthalmic Optician
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    Mike,

    When I was a rep, I used to call on an account that never ordered a lot, but he always ordered steady. When I would go into my sales pitch about our return policy, he'd interupt me by saying, "Hey, I'm not buying these so I can send them back, I'm buying them to sell them !" He was careful in his buying, and he knew his marker like nobody's business. The only returns he ever had were for breakage. If everyone bought like he did, prices would be lower, and reps jobs would be much easier.

  5. #5
    Master OptiBoarder MVEYES's Avatar
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    Thumbs up Mikef

    We probably have about a 10% return rate.

    Jerry
    The mighty oak tree was once a little nut that held its ground

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