How about cutting some of the lens pricing and stopping all the gimicks to sell people high end frames and lenses in a low end society. When u have all the 2 for 99 dollars sv deals out there its hard to compete when u just need a pair of glasses to see to drive. I like their frames which are marked up to high but somethings gotta drop to sell them and thats the lens prices. Also some people are intimidated coming in there due the uppity staff/the lc doctors promoting optimap and unecessary exam procedures to boost exam fees. LC can have a autodealer feel to it when dealing with people who need a commision to live. When a stylist senses a patient has no cheddar they are off to the next conquest and the patient might feel jilted or unimportant.
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