Jason Nichols (The Ohio State University, USA) and Philip Morgan (Eurolens Research, The University of Manchester, UK) provided an overview of the 2009 contact lens market in the USA. Results of an annual survey indicate that silicone hydrogel lenses account for 54% of fits in the United States. Soft toric lenses account for 22% of fits, 30% of which are silicone hydrogel toric lenses. In the United States, silicone hydrogels are the most commonly prescribed material for new soft fits, compared to worldwide trends indicating that most patients are still wearing conventional soft lenses (49%) for daily wear, instead of silicone hydrogels (18%). Silicone hydrogel daily wear accounts for 22% of fits in the UK, 15% in Japan, 23% in the Netherlands, 8% in Hong Kong, and 36% of fits in Australia.
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