How do you guys go about advertising?
At my office we've attempted a few different modes of advertising: local newspaper, webpage, etc... and we've found that we're becomming less willing to advertise further. Advertising costs are significant (enough) and we only get maybe 1 or 2 patients back from whatever we try... and that's if we're lucky.
What types of advertising do you guys use that you've found to be successful?
We're looking into maybe a local magazine or joining as a business member of the area's PTA (our doctor is a pediatric and VT specialist).
Thanks for the advice!
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