Once upon a time in Newport Beach I worked for a very prestgious optical company called Optica. Very, very, upper crust.
Across from us not more than 50 feet was a Vidal Sassoon Salon. One of the people there, who's name I cannot mention because I don't have that persons permission, used to visit our shop often. Her curiosity about how we sold eyewear caught her attention. She would sit behind the register and eaves drop. Then, pop out and be all over our customers like, well, I won't say it. In the span of about 10 minutes, even less, this person would have 3 pair of glasses sold. Style unlimited, color, tints, shapes that made the face absolutely incredible. When done, she simply said . . . "Darling . . . you are going to look incredible when I'm done with you." How she did it, was totally amazing. This was not an optician. This was a cosmetologist who used frames and tints to "do" someone. Vision? That was a no brainer. She would say . . . show me the inside of your wrist. She would pull the skin back on the "client" like she was doing a face lift. She would grab hair and swing it over this way and that way. She would look at the "clients" make up and say . . . "tsk tsk tsk. . . . Darling, you are going the wrong way. We need to balance your natural colors. Look at your wrist. What do you see . . . look at it . . . tell me. And, the client would have no idea what to say. So our neighbor would say. . . . you have yellow in your skin . . . you dont want to wear orange blush. We're going to put a lavender blush in your glasses . . . so on and so forth about the shape
Now, what is your opinion on presenting eyewear this radically. Obviously, it is NOT traditional eyewear sales. But, is there somethng wrong with the technique? Would or do you present eyewear that way?
Now its your turn . . . .
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