Originally Posted by
eoptics
In my city, a new optical shop was opened. Its name is Eyemart.
From the beginning to now, day and night, the shop has been advertising on TV.
Its prices are $ 67 per 2 pairs SV...
Some other opticals like Pearle etc started to go down with their prices.
Walmart, Sams are not the price leaders in my city.
Eyemart is.
I don't know how they can keep the lowest price position in spite of others' competition.
4P in marketing means price, place, product and promotion.
As far as I understand, price oriented retail would fall to the pit of worse quality in product, service and end up losing the credibility of pts.
So instead, the important thing is to mix 4p well.
However, I'd like to know how the retail has been keeping the low price for 4 months.
Low overhead cost? Low purchasing price?
Does anybody know?:)
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